BAT Rothmans, the Korean unit of British American Tobacco $BATS (+0,11%) today announced its plans to accelerate growth in the Korean vape market by expanding its product range and distribution network.
Since entering the Korean market 18 months ago - the first in Asia to launch the VUSE Go range - the brand has gained recognition for its use of high-quality natural nicotine and odor-free products, the company said.
The VUSE Go Slim 2ml, one of the flagship products, was initially only available in four districts in Seoul and is now being distributed throughout Seoul as well as in Incheon and Busan to reach a wider customer base.
The device has a transparent mouthpiece for checking the liquid level and a removable battery. It is now available in six new flavors including Cool Fresh, Pearl Spark, Forest Mix, Dark Smooth, Purple Smooth and Blossom Smooth to cater to different consumer preferences.
Another popular product, the VUSE Go Box 6ml launched last year, has been well received by adult users switching to vaporizing products. The device offers three times the liquid volume of the original VUSE Go 2ml and is competitively priced at 25,000 won ($17.15). Additional features such as a boost button for enhanced flavor have made it a preferred choice for those seeking functionality and affordability.
"VUSE is committed to meeting the diverse needs of consumers and supporting the transition to non-combustible alternatives," said a BAT Rothmans representative. "We remain committed to expanding the choices available to our users while strengthening VUSE's position as the leading vapor brand in the market."