📈 Performance:

S&P500: +1.51%

MSCI World: +1.76%

DAX: +2.59%

Dividend portfolio: +4.24%

My high and low performers in July were (top/flop 3):

🟢 $UNH (+1,39%) UnitedHealth +16.78%

🟢 $ADM (+1,02%) Archer Daniels Midland +12.33%

🟢 $8058 (+1,86%) Mitsubishi Corp. +12.05%

🔴 $LLY (-2,68%) Eli Lilly -5.99%

🔴 $MSFT (-3,17%) Microsoft -7.51%

🔴 $CTAS (-2,96%) Cintas -9.20%

Dividends:

August 2025: €129.54

August 2024: € 101.41

Change: +27.74% 🥒

Sales:

🟥 $7974 (-1,15%) Nintendo (6 pcs.) +100%

Purchases:

🟩 $PG (-0,18%) Procter & Gamble (4 pcs.)

Savings plans:

• ($CTAS (-2,96%) ) Cintas (50€)
• ($MC (-1,62%) ) LVMH (50€)
• ($MSFT (-3,17%) ) Microsoft (25€)

What else has happened?

The tax assessment notice has arrived and the back payment has increased to 4100€. Funnily enough (typical for Germany), the advance payment is calculated on the basis of this year. As everything seems to run automatically, nobody checks whether this makes sense. In any case, the tax office assumes that I will have to pay the same amount again next year (or more) and tells me that I should pay €6500 in advance. Of course, I'm now asking for a recalculation. But that's a lot of work again, which could have been avoided if someone had just looked over it. Then they would have seen that this was a one-off. Well, what else do I expect these days.

The appointment at the garage has been arranged for the beginning of September. Let's see what else is in store for me.

I'm going on vacation at the end of September. That will be necessary again. My last vacation was around Christmas last year.

🥅 Goals for 2025:

Deposit of €10,000 and thus a deposit volume in the share portfolio of ~€73,000

Target achievement at the end of August 2025: 60.58%

How was your August?

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In my opinion, it's time for a small correction 😈 and today the stars are aligned, especially favorably for LVMH

$MC (-1,62%)

When we talk about luxury, we talk about $MC (-1,62%). The French giant brings together more than 75 iconic brands: Louis Vuitton, Dior, Tiffany, Sephora, Moët, Hennessy... real jewels that dominate fashion, cosmetics, wine and watchmaking.

📊 Current strength

In 2024, the company generated more than €84 billion in revenue and €12.6 billion in net profit. Even in a weak consumer environment, it maintains high margins and enviable financial strength.

This 2025, its global sales have suffered a setback, but the operating margin continues to grow (+12% in the first half of the year). This shows that the business is designed to withstand crises and emerge stronger.

💎 Valuation at a discount

The market is offering LVMH at a price below its fair value. Today the stock is trading around €493, while many valuation models put its fair value above €540-550.

In other words: luxury is on sale. A rare opportunity in such a solid group.

🚀 Catalysts for the future

• International tourism in recovery: more travel means more consumption in luxury stores.
• New lines of business: Louis Vuitton's recent entry into cosmetics and beauty may open up a multi-billion dollar market.
• Renowned creative directors at Dior and other brands that will renew interest in exclusive collections.
• Pricing power: LVMH has the ability to raise prices without losing customers, a key weapon against inflation.

💰 Dividend and stability.

Although the focus is on growth, LVMH also rewards its shareholders with growing dividends and a sustainable payout. It is not a purely passive income stock, but a quality stock that combines income and growth.

🔮 10-year view

Investing in LVMH today is to position yourself in an asset that:

• Withstands crises.
• Gains share when the economy normalizes.
• Is globally diversified.
• Has brands that are impossible to replicate.

With patience, this "luxury titan" can continue to generate solid returns and offer an attractive entry point now that the market has priced it in.

✨ Bottom line: LVMH is not just fashion and accessories, it is a global luxury empire. And right now, the market is offering the opportunity to buy quality at a reasonable price.

I was courageous today, but also believe in a long-term rise.

Currently undervalued in my opinion.

A wedding present for my wife 😅

I have now finished topping up the position! Now it can finally turn!