As always, first the link to the first post, where you will also find the links to all the other parts https://getqu.in/cbIOkg/

Today there are a few more details on the indicators from part 3 https://getqu.in/9XGYtO/

As described in part 3, I start my analysis with the SMA 200 / 50 / 5 daysto get an overview of the trend.

Example $UBER (-0,08 %)

For me, an important setting for the SMA is that I always use the SMA regardless of my chart setting always on a daily basis. daily basis. This means that even if I have set the chart to weekly or 4h, it always shows me the SMA on a daily basis.

Example $UBER (-0,08 %) 1h hour chart - but the SMA are still on a daily basis, not like the default setting, which always refers to the chart - then the SMAs would be calculated on a 200 / 50 / 5 hour basis!

Next, I'll get the VRVP to see the volumes. I have set the chart to the range since Uber has been in an overarching sideways phase.

I can see the price area with the highest volume and the distribution where 68% of the volume has taken place.

My VRVP settings are as follows, I adjust the line size depending on the visible range - the larger the range, the larger the number of lines.

So, I now have a good overview of the trend after a few minutes.

Now it's time to continue with the VWAP. My anchored VWAP I place it in a prominent position for me. In this case the last low before the start of the sideways phase. This is how I see the "DNA" of Uber - How does Uber behave in the statistical areas of the volume-weighted average price.

For my short-term trades, I zoom into the close range, but the anchored VWAP remains. I only switch to the 1 hour chart and the last few months.

The white circles then show potential entries and exits for me. The orange circles at the bottom show the earnings, there's always a lot of movement😁

Of course, I also look in detail at the price action, i.e. the candles per time unit.

In principle, this describes my main procedure for determining the buy/sell point.

That's it 🤷‍♂️ has been working for me for a long time with the outcome as described in part 2 https://getqu.in/TVNdpR/

Because of the overview, I have hidden the VRVP in the VWAP views, but I always leave it on for my analysis.

Example anchored VWAP with VRVP and SMA5 for the short-term trend

Example anchored VWAP with VRVP and VWAP on a weekly basisI can see where the VWAP of the current week has moved. It's also nice to see how and where the big volumes of the week have positioned themselves 😁

So, that's a bit more detail on my setup. As you can see, with a little practice and routing, you can analyze a stock in a short time. For me, such an analysis usually takes no longer than 10 minutes and I know whether a trade makes sense for me and where to place my buy and sell orders.

PS: I have found a clever script on TradingView for some of my stock screener filters. You can always display some criteria live - in the chart at the bottom right

You can find it under the indicators: Ticker Dashboard For Better Stock Selection

$ADYEN (+0,26 %)
$MMK (-1,83 %)
$MRK (-2,33 %)
$KTN (+0,52 %)
$BRBY (+1,75 %)
$OMV (+0,26 %)
$VER (+0,39 %)
$BG (-4,14 %)
$VOE (-2,91 %)
$ZAL (+1,72 %)
$VRTX (-0,82 %)
$RDC (-1,32 %)

#trading

$BRBY (+1,75 %) Today saw the first major setback since the beginning of April. The trailing SL did what it is supposed to do. As soon as a trade is positive, profits are hedged with a trailing SL. It went better than expected, also OK 😅

What else has happened today?

$UNH (-0,07 %) Yesterday also got out due to a trailing SL at € 285.65, today the first tranche of 10 shares was bought again at € 269.

$UBER (-0,08 %) Another 40 shares were added

$MMK (-1,83 %) was increased by another 45 shares

Mayr-Melnhof daily chart:

When the anchored VWAP from the last swing change hits a volume peak, this is usually a good support. This has held at least since the beginning of May, but 100% is nothing on the stock market...

#trading

Link to the first post in which you will also find the link to all other parts https://getqu.in/cbIOkg/

Today I'm giving you an insight into my trading routine! I'll show you how much time I invest, how my trades have gone so far in 2025 and how I use my capital.

• Time spent
• Trade frequency
• Profit/loss trades YTD 2025
• Capital employed

Time spent

I invest on average 5 hours per week in trading. But not just blindly!

Weekend preparation: 1 hour for stock selection & chart analysis

At the weekend, depending on my mood, the weather and other family activities, I prepare for the "trading week". This can be Saturday morning or Sunday evening. I spend about 1 hour selecting stocks and analyzing charts. I usually focus on 3 to a maximum of 5 stocks, for which I consider entry and exit points for the coming week.

The initial stock analyses are always carried out on the home stock exchange, I look at the price development at the various time levels, then superimpose my two layouts and I already have a clear picture and can decide whether trading makes sense. My focus is on trading qualitatively rather than quantitatively.

It's not about being active all the time, but only hitting the right setups. Therefore, "more time" is not a criterion for success. I know full-time traders who don't trade more than 3 hours a day.

During the week: About 30-45 minutes a day to execute & monitor trades

If the worst comes to the worst, you can intervene and add to your position or adjust your trading SL to protect your profits. If you are traveling for work, you can also rely only on the orders placed in advance - see the post in the feed from $ADYEN (+0,26 %)

.

Trade frequency, profit/loss trades YTD 2025 and capital employed

I am summarizing these points because it fits thematically and I can then cover several interesting aspects in one capital.

As of May 16, 62 trades have been closed, compared to 128 buy orders, which is because I usually enter in tranches.

• 128 buy orders
• 62 sell orders
• Total 190 orders,
• average 42 per month, just under 10 per week

There are weeks when I don't trade at all, others with more trades.

What is the balance of the 62 closed trades?

Only realized profits/losses count for traders. Book profits/losses are only temporary movements in the defined areas of risk management.

• 50 trades with profit (80%)
• 12 with a loss (20%)

And what does that mean in euros?

This question brings us to the next interesting piece of information. Is this more than just fun and enjoyment in trading? Or are you just one of the 80% who supposedly only lose money by trading?

The following figures are net, i.e. less KEST, order fees and other costs such as for the securities account, subscription to TradingView, etc.

Losses: €1,266.73 (9 trades <€100 loss, 3 trades in the range between €200 and €400)

Gains: 14.797,21€
(most of the gains are between 5% and 10% per trade)

Total net: 13.420,97€ (Jan-Mid-May)

The trading frequency makes it. It's not about the one big "tenbagger", but about an appropriate trading frequency with solid trades. It is easier to achieve 10 times 10% than to wait for a tenbagger and have the capital tied up in a trade for a long time.

Conclusion: Trading as a side income can be worthwhile - my average net income: 2,982.43€ per month for 5 hours of effort per week.

Anyone expecting to become a millionaire quickly will be disappointed - but as a hobby it is a solid regular income!

Question for dividend investors: How much capital do you need to invest to get a net dividend of around 3k a month?

Yes, yes 😅 it's clear that trading is different from pursuing a dividend strategy. It's just to illustrate that you can achieve a nice side income with relatively little capital compared to dividends.

This question brings us to today's final point. How much capital do I need to invest for short-term trading?

I keep about 40-50k as risk capital for short-term trading, with position sizes between 5k and 10k.

For beginners: Don't worry! I started with €500 to €1,000 per trade and gradually worked my way up. Confidence in your own setup is the key. The proceeds flowed into steadily increasing position sizes. Like B&H, it's a snowball effect!

In addition to my capital for short-term trading, I also have around 100k parked in longer-term "swing trades" (months to 1-2 years). But from a trading point of view it's the same, only the time horizon is different. Today's post, including the figures, only refers to short-term trading.

So, I hope this article has clarified your previous picture of a part-time trader.

In the next post I will reveal my trading setup, my indicators and my exact preparation for the trading week!

Click here for part 3 https://getqu.in/9XGYtO/

Below are links to a few stocks that I have recently written about.

$ADYEN (+0,26 %)
$UBER (-0,08 %)
$BRBY (+1,75 %)
$NOVO B (+6,67 %)
$RDC (-1,32 %)
$KTN (+0,52 %)

#trading

$ADYEN (+0,26 %) opened the position almost exactly 2 weeks ago at earnings, target TP would have been €1,850. However, after the good performance of the last few days, the trailing SL was set yesterday at €1,595 with a gap of €60 per share, which was ultimately triggered today at €1,679.

Another candidate $BRBY (+1,75 %) is still running, although it also ran close to the SL today, but let's see how it goes tomorrow.

As a hobby trader, you have to place your orders consistently, as you only get to check your portfolio late at night after a long day at work, for example. But it's often better than being permanently on the trigger.

Next week we'll continue with trading part 2 https://getqu.in/0Z6uNM/

#trading

PS: Today, in a completely different context, I met a VP from Goldman Sachs and the MD of UNIDO. It was an interesting conversation about the situation in the USA and "Sustainability is a strategic advantage", among other things. It was very interesting from an investor's point of view. EU Taxonomy 👆

@7Trader Unfortunately Vienna is not on the agenda, but I'll be in touch when it is

I was able to leave the champagne in the fridge yesterday after LVMH $MC (+1,86 %) fell short of expectations in terms of profit and net income, losing up to -5% at times. The share recovered slightly later in trading. Things don't look so rosy today either. In the long term, however, I am not worried, even if the jump above €800 may take a little longer.

Let's start with the facts:

I have taken the time and trouble to read through the annual reports and listen to the earnings call:

Summary and classification from the published annual reports of LVMH "Presentation
2024
Annual Results" [1] and "Financial Domcuments" [2]. Page references in the source reference refer to the reports mentioned separately in [Source 1 & 2].

First of all, a brief overview of how the % figures in the annual report are to be understood, as this is important in my opinion.

📈 Percentage figures: "Published" vs. "Organic"

Two types of growth figures are given in the LVMH reports:

1 . Published development (Published)

• This figure shows the change in sales compared to the previous year in euros.
• It takes into account exchange rate fluctuations (e.g. a weak US dollar or yen) and changes in the scope of consolidation (e.g. due to acquisitions or sales of parts of the company).
• Example: A fall in the US dollar against the euro means that sales from the USA are worth less in euros, even if they have remained stable in the region. *(For a detailed explanation, please refer to the "Appendices" at the end of the post).

2 . Organic development (Organic)

• This figure shows the "real" growth of the core business.
• Exchange rate effects and changes in the company portfolio are deducted.
• It better reflects the extent to which the company has actually grown or declined in its markets.

Why the difference is important:

Published change gives a complete picture of external factors. Organic change, on the other hand, shows operational performance and is a better indicator of a company's long-term stability.

📊 Business figures 2024: overview

• Sales: EUR 84.7 billion (-2% published, +1% organic, exceeded expectations of EUR 84.3 billion) [2, p. 2; 3]

• Operating profit: EUR 19.6 billion (-14% published, -9% organic, below expectations of EUR 20.3 billion) [1, p. 23; 2, p. 7; 3]

• Net result: EUR 12.6 billion (-17% published, below expectations of EUR 13.7 billion) [1, p. 22] (More on increased marketing & administration costs later in the text)

• Operating margin: 23.1% (decline of 3.4 percentage points, but still strong compared to the industry) [2, p. 7]

Regional performance: [1, p. 17-18]

• Japan: The strongest market with +28% organic sales growth, supported by a weak local currency and robust local demand.
• Europe and USA: Stable development of +2% and +3% organic sales growth respectively, despite uncertain consumer sentiment.
• Asia (excluding Japan): Decline of -10% organic, mainly due to weaker demand in China.

Main factors for profit decline explained: (Transcript Earnings Call, CFO: Jean-Jacques Guiony)

LVMH reports a 17% drop in profits to 12.5 billion euros compared to the record previous year. This is mainly due to several factors:

1 . Increase in costs:

• Operating costs increased by 2 %, which was higher than organic sales growth and led to a reduced operating margin.

2 . Currency and price fluctuations:

• Currency movements, mainly due to the US dollar and the absence of price increases contributed to the decline in gross margin, which fell by 180 basis points (-1.80%)

3 . losses in certain areas:

• Wine & Spirits: a decline of -36% due to lower volumes, prices and mix ratios, although costs were reduced.
• Duty Free Shoppers (DFS): Heavy losses, mainly due to weak Chinese tourism in Hong Kong and Macau.
• Non-recurring charges: Losses due to restructuring in Duty Free Shops (DFS), the withdrawal from brands such as Stella McCartney and Off-White, as well as expenses for irregular events, e.g. the Olympic Games and employee share plans.

4 . Higher expenses:

• Administrative expenses increased by 9% and investment in new stores and marketing costs were maintained or increased slightly (+1%), further impacting profit.
• Labor costs increased, but could not be offset by price increases (or should not be offset by price increases, according to the call).
• In addition, costs increased due to store openings already planned in 2021-2023, which increased the cost base.

Additional management decision:

• LVMH faced a difficult decision: to cut costs more drastically, but this would have sent the message that a "crisis" is structural in nature, i.e. longer-term and profound. This would have meant the company adopting a very cautious approach to spending and investment in order to prepare for a prolonged crisis.

• Instead, the management emphasizes that the "crisis" is only temporary and that it is important to remain flexible in order to adapt to changing circumstances. They did not want to take too drastic measures that could damage the company in the long term, especially in areas such as marketing and budget planning. These should not be cut too severely in order not to jeopardize future growth potential and competitiveness.

• Despite the decline in profits, LVMH was able to increase its cash flow by 3.4 billion euros, which led to a reduction in debt.

• In addition, a stable dividend of 13 euros per share was proposed in order to offer shareholders a constant return in difficult times.

Summarized so far: LVMH's profit decline resulted from an imbalance between cost increases and sales growth, as well as specific challenges in some business units.

👜 Products & segments: Highlights 2024

1 . Fashion & leather goods

• Sales reached EUR 41.1 billion (-3% published, -1% organic). Louis Vuitton shone with innovative collections, including Pharrell Williams' "The World is Yours" designs. Christian Dior combined tradition and modernity with its spring/summer 2025 collections, inspired by Amazons and Scottish history. A collaboration with artist Takashi Murakami and the opening of a flagship store on the Champs-Élysées are planned for 2025. (2, S. 11-12)
• Further store expansions in addition to the new flagship store on the Champs-Élysées are planned to further strengthen the global presence in Tokyo and Milan.

2 . Perfumes & Cosmetics

• In the Perfumes & Cosmetics segment, sales rose to EUR 8.4 billion (+2% published, +4% organic). Dior Sauvage continued to assert itself as the world's leading men's fragrance, supported by the launch of "Sauvage Eau Forte". Guerlain expanded its successful "Aqua Allegoria" range and focused on sustainable production, including regenerative agriculture for the flowers used in the fragrances. (2, S. 13-14)

3 . Wines & Spirits

• Sales in the Wines & Spirits segment fell to EUR 5.9 billion (-11% published, -8% organic), as weaker demand in China and the USA weighed on the business. Nevertheless, Moët Hennessy impressed with new products such as Dom Pérignon Vintage 2015 and other prestige cuvées. For 2025, LVMH plans to further expand the customer experience, including through innovative marketing initiatives such as the collaboration with Formula 1. (2, p. 10)

4 . Watches & Jewelry

• In the Watches & Jewelry division, LVMH generated sales of EUR 10.6 billion (-3% published, -2% organic). Tiffany & Co. opened its renovated "Landmark" flagship store in New York, while Bulgari set new standards with its "Aeterna" collection and the world's thinnest watch design. (S. 14-15)

5 . Selective Retailing (Sephora & DFS)

• In the Selective Retailing division, sales rose to EUR 18.3 billion (+2 % published, +6 % organic). Sephora recorded double-digit growth in North America and Europe and relied on innovative technologies such as AI tools to improve the customer experience. (2, S. 15-16)

🌎 Sustainability in case anyone is itching:

• Reduction of CO₂ emissions by 55% compared to 2019 (target for 2026 already exceeded).
• Biodiversity projects will be expanded to five million hectares by 2030 (2024: 3.8 million hectares)
• Focus on circular design: by the end of 2024, 31% of materials were already sourced from recycled sources (2, S. 4)

💰 Financial strength and key figures

Cash and debt

• Cash position: EUR 9.6 billion (+24% compared to 2023).
• Free cash flow: EUR 10.5 billion (+29% compared to 2023)
• Net financial debt: decrease to EUR 9.2 billion (-14% compared to 2023), resulting in a debt ratio of 13.3
• Available credit lines: EUR 10.8 billion, sufficient to cover current liabilities

Inventories

• The total value of inventories rose to EUR 23.7 billion, an increase of 3.1 %. This is primarily due to strategic stockpiling in the fashion and perfume sectors.

📈 Classification in the stock market environment

LVMH shares have been under pressure in recent months, despite strong fundamentals:

• Macroeconomic uncertainties: Interest rate hikes and a weaker buying mood for luxury goods are weighing on the sector.
• Declining figures in Asia: Weak sales in China are dampening market sentiment.
• Competitive pressure: Competitors such as Hermès $RMS (-0,35 %) are reporting stronger growth, which is increasing the pressure on LVMH.

LVMH has reported a 17% drop in profits, not a good sign at first glance. But when you look at the details, it becomes clear:

The problems are largely temporary.

• Macro factors: Currency movements (strong USD), higher costs and weaker demand in some segments, notably Wine & Spirits (-36%) and DFS (Travel Retail).
• No structural problem: Management has deliberately cut non-aggressive costs in order not to jeopardize long-term growth potential (e.g. marketing & expansion).
• Operating margin under pressure: Costs increased by 2%, while sales declined slightly (Published, organic +1 %)which led to a decline in the margin.

⚡ Why I remain optimistic in the long term:

• Strong brands & pricing power: LVMH owns premium brands with high pricing power, once demand recovers, the company can expand margins again.
• China recovery as a catalyst: Weak Chinese tourism is weighing on business, but consumer behavior should normalize in the medium term.
• Global demand shift: Luxury is not dependent on "one" country; if one region weakens (e.g. due to US tariffs on European luxury goods), LVMH can expand sales in other markets (e.g. in the Middle East, South East Asia or Europe). In addition, different production locations and logistics strategies can be used to circumvent trade barriers.
• Solid financial position: Despite the decline in profits, cash flow remains strong (€10.5 billion), debt has been reduced and the dividend remains stable at €13.

📉 It may remain bumpy in the short term, but LVMH is a quality company with a strong capacity for innovation, which will remain in demand even in difficult times. I am looking forward to the future plans of the industry leader, which remains on course for success with a strongly growing brand presence. For long-term investors, the "price slide" could therefore be more of an opportunity than a risk. (Of course, my personal opinion does not constitute investment advice or a recommendation to buy or sell. 🙂)

Finally, Bernard Arnault was also optimistic about the future:

"LVMH will continue to focus on creativity, excellence and agility to extend its leadership in the luxury market. Despite global uncertainties, the Group sees further potential for sustainable growth and long-term success."

🎉 Thanks for reading! From here on there are attachments, examples & original slides

_______________

*Exchange rate fluctuations explained (example)

When a company like LVMH sells products in the USA, sales are generated in US dollars (USD). However, since LVMH publishes its financial report in euros (EUR), these sales must be converted into euros.

What happens if the US dollar depreciates against the euro?

1 . Before the devaluation: 1 USD = 0.95 EUR

• A turnover of USD 100 million would correspond to EUR 95 million.

2 . After the devaluation: 1 USD = 0.90 EUR

• The same turnover of USD 100 million now corresponds to EUR 90 million.

➡️ Although LVMH sold exactly the same amount in the USA, sales in euros appear lower.

At the beginning of 2024: 1 USD = 0.9060 EUR.

Low on August 23: 1 USD = 0.8927 EUR.

Increase until December 31: 1 USD = 0.9662 EUR.

_______________

Sources:

[1] LVMH: "Presentation" to " 2024 Annual Results"

https://lvmh-com.cdn.prismic.io/lvmh-com/Z5j825bqstJ998qD_LVMH-2024FullYearresults.pdf

[2] LVMH: "Financial Domcuments"

https://lvmh-com.cdn.prismic.io/lvmh-com/Z5kVBpbqstJ999KR_Financialdocuments-December31%2C2024.pdf

[3] Expected results 2024

https://stock3.com/news/lvmh-aktie-nach-zahlen-deutlich-unter-druck-2-16085679

If you've made it this far, you can still see the original slides from the presentation of my favorite products, or rather those of my wife 😵‍💫.

$CFR (+0,55 %)
$BRBY (+1,75 %)
$KER (+1,73 %)

Tonight presents LVMH
$MC (+1,86 %) presents its results for the 2024 financial year and Q4.

• Financial release after the close of the Paris stock exchange
• 18.00 Earnings Call via live webcast

https://www.lvmh.com/en/financial-calendar/2024-full-year-results

Analysts expect sales for the fourth quarter of 23.2 billion euros and earnings per share (EPS) of 17.44 euros [1].

For the full year 2024, turnover of 84.2 billion euros and EBITDA of 25.97 billion euros is forecast [2].

Morgan Stanley raised its rating for LVMH to "overweight" yesterday and set the target price at 820 euros (+14%). As a result, the share price rose by 3% and is moving back towards the 800 euro mark [1].

Market development:

The luxury sector recently experienced an upswing after Richemont $CFR (+0,55 %) the parent company of Cartier, presented impressive figures.

In the third quarter, which ended in December 2024, turnover rose by 10% to 6.15 billion euroswhich exceeded analysts' expectations [3].

The positive results also boosted other luxury brands such as LVMH, Kering $KER (+1,73 %) and Hermes $RMS (-0,35 %) [4].

The US market is expected to be a key driver of LVMH's growth, especially given the continued weakness of the Chinese market [5].

USA: A sustained recovery in demand is boosting sales.

China: The recovery is slower than expected, but competitors such as Burberry $BRBY (+1,75 %) are reporting stabilized sales.

Fashion & Leather Goods: Louis Vuitton and brands such as Loewe and Rimowa continue to perform strongly.

Risks in brief:

Morgan Stanley warns of potential burdens from tariffs on luxury goods or consumer restraint, particularly in China.

Should growth at Louis Vuitton stagnate, this could have a negative impact on the entire Group.

Portfolio:

LVMH is the second-largest single position in my portfolio after getquin Deepdive with just under 5%, consisting of direct and indirect investments, behind Bitcoin $BTC (+0,75 %) .

I am therefore looking forward to the results tonight and am betting on a strong Q4.

The battle for Europe's most valuable company continues... can LVMH still surprise and make the leap over the €800 mark or are expectations already priced in?

___________________

Sources:

[1]

http://de.investing.com/equities/l.v.m.h.?

[2]

https://de.marketscreener.com/kurs/aktie/LVMH-4669/termine/

[3]

https://www.richemont.com/investors/results-reports-presentations/

[4]

https://www.investopedia.com/european-luxury-stocks-jump-on-richemont-record-quarterly-sales-8775521

[5]

https://www.reuters.com/business/retail-consumer/luxury-groups-pin-hopes-us-china-weakness-persists-2025-01-15/

$BRBY (+1,75 %) In retrospect, the resistances were passed through without downward resistance 😅

In the meantime, my position is up a few percent again, having been flushed upwards in the wake of the good Q4 like all luxury stocks.

However, considering the +85% increase since the summer, there would have been better entries.

Now I'll let it continue to run, let's see how it develops $BRBY (+1,75 %) the next few months.

Analyst updates, 02.12.24:

⬆️⬆️⬆️

- EXANE BNP upgrades NOVO NORDISK to Outperform. Target price DKK 930. $NOVO B

- HSBC upgrades LVMH to Buy. Target price EUR 727. $MC (+1,86 %)

- WARBURG RESEARCH raises target price for MTU from EUR 278 to EUR 297. Hold. $MTX (-2,29 %)

- GOLDMAN raises the price target for VISA from USD 324 to USD 347. Buy $V (-0,08 %)

- DEUTSCHE BANK RESEARCH upgrades BASF from Hold to Buy and raises price target from EUR 50 to EUR 55. $BAS (+0,46 %)

- DEUTSCHE BANK RESEARCH upgrades BURBERRY from Hold to Buy and raises target price from GBP 8.60 to GBP 11.80. $BRBY (+1,75 %)

- GOLDMAN raises the target price for AROUNDTOWN from EUR 2.90 to EUR 3.70. Buy. $AT1 (-1,13 %)

- GOLDMAN downgrades TOAST from Buy to Neutral and raises target price from USD 34 to USD 45. $TOST (+2,91 %)

- HSBC upgrades HERMES to Buy. Target price 2500 EUR. $RMS (-0,35 %)

- MORGAN STANLEY upgrades ZEBRA TECH to Equal-Weight. Target price 400 USD. $ZBRA (+1,3 %)

- JPMORGAN upgrades AIR LIQUIDE from Neutral to Overweight and raises target price from EUR 161 to EUR 195. $AI (+1,72 %)

- JPMORGAN raises target price for PUMA SE from EUR 44 to EUR 47. Neutral. $PUM (+0,16 %)

⬇️⬇️⬇️

- GOLDMAN lowers the price target for MASTERCARD from USD 563 to USD 557. Buy. $MA (+0,07 %)

- WARBURG RESEARCH lowers the price target for AIXTRON from EUR 26 to EUR 24. Buy. $AIXA (+2,78 %)

- METZLER lowers the price target for WACKER NEUSON from EUR 14.50 to EUR 14. Hold. $WAC (-0,71 %)

- DEUTSCHE BANK RESEARCH downgrades K+S from Hold to Sell and lowers target price from EUR 9.75 to EUR 9.50. $SDF (+0,48 %)

- BERENBERG lowers the price target for BP from GBP 4.70 to GBP 4.40. Hold. $BP. (-1,62 %)

- RBC downgrades IBERDROLA from Outperform to Sector-Perform. Target price EUR 14 $IBE (-0,11 %)

- RBC lowers the price target for RWE from EUR 52.50 to EUR 45.50. Outperform. $RWE (-0,28 %)

- JPMORGAN lowers the target price for ORSTED from DKK 460 to DKK 430. Neutral. $ORSTED (+0,23 %)

- JPMORGAN lowers the price target for ADIDAS from EUR 275 to EUR 266. Overweight. $ADS (-0,76 %)

- JPMORGAN lowers the price target for LVMH from EUR 685 to EUR 650. Neutral. $MC (+1,86 %)

- JPMORGAN lowers the price target for HUGO BOSS from EUR 43 to EUR 42. Neutral. $BOSS (+0,44 %)

$MC (+1,86 %) - Failed takeovers of LVMH

and activities of the children of Bernard

Arnault

Did you know the following:

In the late 90s, LVMH tried to take over Gucci, but CEO Domenico De Sole resisted.

He diluted the share price and gave employees a stake, weakening LVMH's control. Then Kering stepped in and secured Gucci.

He also tried Hermes:

In 2010, LVMH secretly acquired 17 percent of Hermès ($RMS (-0,35 %) ), triggering a storm of indignation. Hermès fought back with legal disputes and accused LVMH of insider trading and share manipulation.

After years of conflict, LVMH agreed to sell its 23% stake in 2014, ending the intense rivalry.

Who will be the next takeover candidate?

Thanks to all the successful takeovers, LVMH now has an extensive portfolio of 75 brands, which can be seen in the picture.

LVMH is the largest luxury company in the world.

The Arnault family:

Bernard will probably keep the company in the family. As he has five children who are already integrated into the company, these are the potential successors:

1. Delphine

2. Antoine

3. Alexandre

4. Frederic

5. Jean

Delphine (49) is Executive VP of Louis Vuitton.

Delphine has been with LVMH since 2001 and is in charge of brand development and strategy. She plays an important role in the success of LV.

Antoine (47) is CEO of Berluti and Chairman of Loro Piana.

Antoine focuses on expanding LVMH's presence in luxury fashion and plays a role in brand communication and acquisitions.

Alexandre Arnault (32) is CEO of Tiffany & Co.

Alexandre revitalized Tiffany by targeting younger audiences and improving its digital presence. As a result, profits doubled within a year.

Frédéric Arnault (29) is CEO of LVMH Watches. After being CEO of Tag Heuer.

Jean Arnault (26) is Director of Product & Communications at Louis Vuitton Watches.

Finally, a few examples of LVMH's pricing power and price trends:

$MC (+1,86 %)
$KER (+1,73 %)
$RMS (-0,35 %)
$MONC (-0,28 %)
$BRBY (+1,75 %)
$BOSS (+0,44 %)