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Discussion about ONON
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23Quarterly figures 02.03-06.03.26
On Holding Q3’25 Earnings Highlights
🔹 Revenue: CHF 794.4M (Est. CHF 764M) 🟢; +24.9% YoY
🔹 EPS: CHF 0.36 (Est. CHF 0.27) 🟢
🔹 Adj EBITDA: CHF 179.9M; +49.8% YoY
🔹 Gross Margin: 65.7%; +510 bps YoY
FY25 Guide:
🔹 Revenue: CHF 2.98B (Est. CHF 2.97B) 🟢
🔹 Adj EBITDA Margin: > 18.0% (Prior 17-18%) 🟢
🔹 Gross Margin: around 62.5%
Q3 Segment Sales
🔹 DTC: CHF 314.7M; UP +27.6% YoY
🔹 Wholesale: CHF 479.6M; UP +23.3% YoY
🔹 EMEA: CHF 213.3M; UP +28.6% YoY
🔹 Americas: CHF 436.2M; UP +10.3% YoY
🔹 APAC: CHF 144.9M; UP +94.2% YoY
🔹 Shoes: CHF 731.3M; UP +21.1% YoY
🔹 Apparel: CHF 50.1M; UP +86.9% YoY
🔹 Accessories: CHF 13.0M; UP +145.3% YoY
Other Metrics:
🔹 Net Income: CHF 118.9M; UP +289.8% YoY
🔹 Net Income Margin: 15.0%; UP from 4.8% YoY
🔹 Adjusted EBITDA Margin: 22.6%
🔹 Cash and Cash Equivalents: CHF 961.8M; UP +4.1% vs. Dec 31, 2024
🔹 Net Working Capital: CHF 565.8M; UP +13.4% vs. Dec 31, 2024
Commentary:
🔸 “This quarter was another one for the record books, a true showcase of our premium strategy in action.”
🔸 “Our focus on operational excellence and technology is making us faster, smarter, and more agile.”

Quarterly figures 10.11-14.11.25
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On Holding AG Q2 2025 Earnings Highlights
🔹 EPS: (CHF0.09) 🔴 (Est. CHF0.14)
🔹 Revenue: CHF749.2M 🟢 (Est. CHF703.8M); +32% YoY (+38.2% CC)
FY25 Guidance (Raised)
🔹 Revenue: CHF2.91B 🟡 (Est. CHF2.93B); ≥+31% CC (prev. ≥+28%)
🔹 Gross Margin: 60.5–61.0% (prev. 60.0–60.5%)
🔹 Adj. EBITDA Margin: 17.0–17.5% (prev. 16.5–17.5%)
Regional Sales (YoY)
🔹 EMEA: CHF197.8M; +42.9% (+46.1% CC)
🔹 Americas: CHF432.3M; +16.8% (+23.6% CC)
🔹 Asia-Pacific: CHF119.2M; +101.3% (+110.9% CC)
Product Sales (YoY)
🔹 DTC: CHF308.3M; +47.2% (+54.3% CC) – 41.1% of total sales
🔹 Wholesale: CHF441.0M; +23.1% (+28.8% CC)
🔹 Shoes: CHF704.9M; +29.9% (+36.0% CC)
🔹 Apparel: CHF36.7M; +67.5% (+75.5% CC)
🔹 Accessories: CHF7.7M; +133.3% (+143.2% CC)
Other Metrics:
🔹 Net Income: CHF(40.9)M vs CHF30.8M last year
🔹 Gross Profit: CHF460.8M; +35.4% YoY
🔹 Gross Margin: 61.5% (+160 bps YoY)
🔹 Adjusted EBITDA: CHF136.1M; +50% YoY
🔹 Adjusted EBITDA Margin: 18.2% (+220 bps YoY)
Management Commentary
🔸 “Our Q2 results leave no doubt: On is playing the long game... building a resilient brand for decades ahead.” – Co-Founder David Allemann
🔸 “Premium positioning is coming to life across every consumer touchpoint… strong conviction in our strategy.” – CEO & CFO Martin Hoffmann
The Swiss company has captured market share in the U.S. from rivals such as Adidas and Nike by trying to appeal to younger customers through high-profile collaborations and product innovation.
The Roger Federer-endorsed company, which is considered a premium brand, raised prices by around 10 dollars in July, mainly on lifestyle products.
"We are aware that we want to be the most premium brand, and therefore we also have to lead the way in the premium position when it comes to prices," said CEO Martin Hoffmann.
"But now, looking ahead to the rest of the year, we don't need more prices," he added.
On has launched new products, including the Cloudsurfer Max shoes, which retail for $180, as well as its ongoing partnerships with actress Zendaya and musician FKA Twigs.
The company faces a 20 percent tariff on goods from Vietnam, a key insider for its finished products.
"We've been paying 20 percent tariffs on most of our imports into the U.S., and with the latest numbers, those tariffs are going up to 40 percent for Vietnam," Hoffman said.
On expects full-year 2025 net sales of at least CHF 2.91 billion ($3.60 billion), compared to previous expectations of at least CHF 2.86 billion.
The company forecasts an annual adjusted earnings margin before interest, taxes, depreciation and amortization in the range of 17% to 17.5%, compared to the previous expectation of 16.5% to 17.5%.
For the second quarter ended June 30, sales rose 32% to CHF 749.2 million, beating estimates of CHF 705.3 million, according to data compiled by LSEG.
Net sales in the footwear segment rose by 29.9%, while sales in the apparel segment increased by 75.5%.
However, due to the weaker dollar, On reported an adjusted loss per share of CHF 0.09, compared to an estimated profit of CHF 0.21.
Hello dear lovers
$ONON (-8.96%) Listing before GTA VI is definitely wild. In fact, the stock has now been tradable on Scalable since July 25 after my ticket from 2021 was found in the support spam folder. So folks, get in there, you can sink a few euros here too.

On Holding, the Swiss answer to Nike? 👟
On Holding is one of the most exciting sports and lifestyle stocks in Europe.
The company was founded in Zurich in 2010 and has made a name for itself worldwide with innovative running shoes.
Roger Federer is not only an investor, but also a brand ambassador and the namesake of his own collection.
📈 Growth
Turnover in 2024 was around 2.5 billion euros with growth of 30% compared to the previous year.
The USA is currently the most important market, but Europe and Asia are also gaining in importance.
The gross margin is over 49%.
The company is not yet consistently profitable, but is investing heavily in expansion and brand development.
🛍️ Products and strategy
On combines performance shoes such as the Cloudmonster with lifestyle products and textiles. In addition to online sales and its own stores, On also works with major partners such as Foot Locker and Zalando.
💡 Strengths
Strong brand identity, modern designs, growing direct-to-consumer business and focus on innovation and sustainability.
⚠️ Risks
Strong competition from Nike, Adidas and other brands.
Dependence on growth in the USA is also a risk.
📊 My conclusion
Anyone who believes in the next big global sports brand should take a closer look at the company.
For me $ONON (-8.96%) currently "only" on the watchlist, an exciting stock, but not (yet) a buy.
Source:
On Holding Q1'25 Earnings Highlights
🔹 Revenue: CHF 726.6M (Est. CHF 680.5M) 🟢; +43.0% YoY
🔹 Adj. EPS: CHF 0.21 (Est. CHF 0.15) 🟢
🔹 Gross Margin: 59.9% vs. 59.7% YoY
🔹 Adj. EBITDA: CHF 119.9M; +54.8% YoY
Segment & Regional Performance
🔹 DTC Sales: CHF 276.9M; +45.3% YoY
🔹 Wholesale Sales: CHF 449.7M; +41.5% YoY
🔹 DTC Share: 38.1% of total revenue
🔹 EMEA Revenue: CHF 168.6M; +33.6% YoY
🔹 Americas Revenue: CHF 437.4M; +32.7% YoY
🔹 Asia-Pacific Revenue: CHF 120.6M; +130.1% YoY
🔹 Shoes: CHF 680.9M; +40.5% YoY
🔹 Apparel: CHF 38.1M; +93.1% YoY
🔹 Accessories: CHF 7.6M; +99.2% YoY
Guidance (FY25)
🔹 Revenue Growth: +28% constant currency → at least CHF 2.86B
🔹 Gross Margin: 60.0% – 60.5%
🔹 Adj. EBITDA Margin: 16.5% – 17.5%
🇨🇭 Swiss Dividend & Defensive Growth Stocks – Ranked
I screened 7 global blue chips with a value/growth balance using my PASS and Buffett-style filters. Here’s the verdict:
🔝 1. Chocoladefabriken Lindt & Sprüngli ($LISP (-2.61%) )
🟩 Score: 89 – Excellent
📈 WB Score: 7 (Grade B)
📌 Insider-led, durable moat, elite brand.
🚨 BUT: Price per share (CHF 12,210!) makes it impractical for my strategy.
🥈 2. Nestlé ($NESN (-1.14%) )
🟨 Score: 75 – Strong
📈 WB Score: 4 (Grade D)
⚖️ Balanced income with global stability. Mildly overvalued but still attractive.
🥉 3. Mondelez ($MDLZ (+0.16%) )
🟨 Score: 70 – Strong
📈 WB Score: 4 (Grade D)
🍫 Snack leader with consistent cash flows. Mildly overvalued, but solid anchor.
⚖️ Honorable Mentions
- Roche ($ROG (-1.98%) ) – ⚖️ Fairly priced, insider-led, great pipeline, but slight value trap warning.
- Zurich Insurance ($ZURN (-4.79%) ) – Stable, shareholder-friendly.
- UBS ($UBSG (-4.25%) ) – Riskier financial play, some trap signals.
- On Holding ($ONON (-8.96%)) – Growth potential, but overvalued; needs close monitoring.
🧠 Strategy Notes
✅ Favoring undervalued or stable-yield stocks with clear rotation plans.
❌ LISP is a dream stock, but high entry price makes it unsuitable for my dividend + compounding approach.
But I’m convinced it would make a fine addition to a portfolio and I will keep an eye on it and have it as one of my white whales!
On Holding Q4 Earnings Highlights
🔹 EPS: CHF 0.27 (Est. CHF 0.18) 🟢; UP +50% YoY
🔹 Revenue: CHF 606.6M (Est. CHF 594.5M) 🟢; UP +35.7% YoY
Q4 Key Metrics:
🔹 Gross Profit: CHF 376.8M (Est. CHF 367M) 🟢; UP +39.5% YoY
🔹 Gross Margin: 62.1% (Est. 61.7%) 🟢; UP +171 bps YoY
🔹 EBITDA: CHF 99.4M (Est. CHF 97M) 🟢; UP +38.3% YoY
🔹 EBITDA Margin: 16.4% (Est. 16.3%) 🟢; UP +28 bps YoY
🔹 Net Income: CHF 89.5M (Prior CHF -26.8M) 🟢
🔹 Inventory: CHF 419M (Est. CHF 417M) 🟡; UP +17.6% YoY
Segment Performance:
🔹 Wholesale: CHF 310M (Est. CHF 303M) 🟢; UP +28.8% YoY
🔹 Direct-to-Consumer (DTC): CHF 296M (Est. CHF 291M) 🟢; UP +43.1% YoY
Regional Breakdown:
🔹 EMEA: CHF 147M (Est. CHF 137M) 🟢; UP +31.6% YoY
🔹 Americas: CHF 365M (Est. CHF 396M) 🔴; UP +27.9% YoY
🔹 APAC: CHF 74M (Est. CHF 61M) 🟢; UP +117.9% YoY
FY25 Guidance:
🔹 Revenue Growth: 27%+ (Est. 28.2%) 🔴
🔹 Gross Margin: 60.5% (Est. 60.9%) 🔴; DOWN -13 bps YoY
🔹 EBITDA Margin: 17.3% (Est. 17.3%) 🔴; UP +55 bps YoY
🔹 FY25 Revenue Outlook: CHF 2.94B (Est. CHF 2.96B) 🟡
Strategic & Business Updates:
🔹 DTC Growth: Record 48.8% of Q4 Revenue
🔹 Global Expansion: Nearly 50 Own Stores Opened
🔹 Milestone: CHF 100M+ in Apparel Sales
🔹 New Tech: Launched LightSpray™ Innovation
🔹 Brand Momentum: Strengthened via Roger Federer, Zendaya, & FKA twigs Partnerships
CEO David Allemann’s Commentary:
🔸 "2024 was a defining year, elevating On’s presence globally. Our partnerships and continued innovation have made On a beloved brand. Looking ahead, we are confident in sustaining long-term brand love and growth.”
What are you watching this week?
- Monday: $GTLB (-1.35%) , $OKTA (-1.59%) .
- Tuesday: $CRWD (-1.98%) , $FLTR (+1.09%) , $ONON (-8.96%) , $TGT (+4.98%) , $SE-ED .
- Wednesday: $MDB (-3.08%) , $MRVL (-2.55%) , $VEEV (-0.72%) , $ZS (-0.69%) .
- Thursday: $AVGO (-1.75%) , $COST (+0.61%) , $HCP , $HPE (-1.78%) , $27C , $JD. (-2.53%)

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