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10Legal & General (LGEN.L) vs Aviva (AV.)
$LGEN (-1,07%) v $AV. (+2,01%)
💡 Core Investment Thesis
- Legal & General: Deep-value income play with 9.1% dividend yield, leveraging global pensions and private markets. Trading below fair value but facing restructuring execution risks.
- Aviva: Growth-focused insurer with 7.3% yield + 12% profit growth target, capitalising on UK wealth consolidation and efficiency gains. Higher operational momentum but vulnerable to UK policy shifts.
📊 Business Models & Strategy
Legal & General
- Global Footprint: UK, US, Europe, Asia exposure
- Core Segments: Institutional pensions (£1.2tn AUM), private markets expansion
- Restructuring: Early-stage transformation under new CEO
- Key Advantage: Diversification hedges UK volatility
Aviva
- Focused Markets: UK, Ireland, Canada dominance
- Core Segments: General insurance, wealth management (£200bn AUM)
- Strategic Wins: Direct Line acquisition (£500m synergy potential)
- Key Advantage: Streamlined ops post-£1.8bn cost cuts
💰 Financial Performance
Legal & General
- Revenue: £11.97bn (2024, flat YoY)
- Profit: Stagnant; cost-cutting underway
- Valuation: P/E 10.5×, 3.6% below AI fair value
- Dividend: 9.1% yield (21.3p) with 95% payout ratio
Aviva
- Revenue: £12.2bn (2024, +12% YoY)
- Profit: £1.77bn (+20% YoY), targeting £2bn by 2026
- Valuation: P/E 10.4×, slightly "rich" vs macro conditions
- Dividend: 7.3% yield (34.7p) with 75% payout ratio
🌍 Growth Catalysts & Risks
Shared Opportunities
- Ageing populations driving retirement demand
- UK Solvency II reforms (potential capital flexibility)
Legal & General Headwinds
- Low dividend coverage (95% payout)
- Execution risk in global restructuring
Aviva Headwinds
- Interest rate sensitivity (NIM: 1.59%)
- Integration risks from Direct Line acquisition
⚠️ Key Risks
- UK Policy Volatility: Post-election regulatory uncertainty
- Rate Sensitivity: BoE cuts compressing margins
- Company-Specific:
- L&G: Pension risk transfer slowdown
- Aviva: Wealth platform competition
🎯 Investment Recommendations
Choose Legal & General For
- Income Priority: 9.1% yield with global diversification
- Value Focus: Margin of safety at <240p entry
- Risk Tolerance: Accepting restructuring uncertainty
Choose Aviva For
- Growth + Income: 7.3% yield with double-digit profit growth
- Operational Efficiency: Post-restructuring momentum
- Entry Strategy: Below 580p (8%+ forward yield)
Total Return Scenarios (12 Months)
- Base Case:
- L&G: 15% (9% price + 6% dividend)
- Aviva: 18% (10% price + 8% dividend)
- Bull Case:
- L&G: 25% (rate cuts + buyback)
- Aviva: 30% (acquisition synergies)
- Bear Case:
- L&G: -10% (UK recession)
- Aviva: -8% (integration failures)
⚖️ Bottom Line
L&G delivers superior immediate income with global stability, while Aviva offers stronger growth prospects through UK consolidation. Blend both for balanced exposure: L&G for yield resilience, Aviva for capital appreciation.
Tactical Watch: Monitor Aviva’s Direct Line integration (H2 2025) and L&G’s restructuring milestones for entry opportunities.
Can L&G sustain its 9.1% yield with 95% payout?
Will Aviva’s wealth platform offset interest rate risks?
How exposed are your holdings to UK policy shifts?
Disclaimer: Not financial advice. Conduct independent due diligence.
Just added more L&G to my ISA portfolio! 🎉
Added more $LGEN (-1,07%) - Why I love this stock?
1️⃣ Long-term growth potential: With a solid track record and focus on retirement solutions, it's built for the future.
2️⃣ Core equity for diversification: A stable, reliable addition to balance out riskier plays.
3️⃣ High dividend yield: At over 7% in 2024, the passive income is too good to ignore—especially when reinvested tax-free in my UK ISA.
The next Ex-Div date is 24 April 2025 - payment will be 5 June
Building a diverse, income-generating portfolio one stock at a time.
What are your thoughts on $LGEN for the long haul? 💬
The market overview for 🇺🇸 & 🇪🇺:
US MARKET🇺🇸
Monday
- PACS Group ($PACS) and UL Solutions ($ULS) have potential IPOs.
- Neel KashkariPresident of the Minneapolis Fed, delivers remarks.
Tuesday
- Release of the NFIB Small Business Optimism Index (March).
- Quarterly reports from WD-40 ($WDFC (+0,54%) ) and Tilray Brands ($TLRY (+2,04%) ).
Wednesday
- Publication of the consumer price index (March).
- Publication of the wholesale stocks (March).
- Publication of the minutes of the March meeting of the Federal Open Market Committee (FOMC).
- Publication of the monthly federal budget of the USA (March).
- Speeches by Austan GoolsbeePresident of the Chicago Fed.
- Quarterly reports from Delta Air Lines ($DAL (+0,4%) ) and Applied Digital ($APLD (-3,46%) ).
Thursday
- Publication of the initial applications for unemployment benefits (April 5).
- Publication of the producer price index (March).
- Speeches by John C. Williams, President of the New York Fed, and Raphael BosticPresident of the Atlanta Fed.
- Quarterly reports from Constellation Brands ($STZ (+1,4%) ), Fastenal ($FAST (-4,54%) ) and CarMax ($KMX (-1,41%) ).
Friday
- Publication of the preliminary Michigan Consumer Sentiment Index (April).
- Speeches by Raphael Bostic, President of the Atlanta Fed, and Mary C. DalyPresident of the San Francisco Fed.
- Quarterly reports from JPMorgan Chase ($JPM (-3,54%) ), Wells Fargo ($WFC (-3,85%) ), BlackRock ($BLK ), Citigroup ($C (-2,33%) ), State Street ($STT (-1,53%) ) and Progressive ($PGR (-2,64%) ).
EUROPEAN MARKET🇪🇺
Monday
- Publication of Industrial Production Index🇪🇺
Tuesday
- ZEW Economic Sentiment🇩🇪 will be published
- Quarterly reports from Ericsson ($ERIC A (+0%) )🇸🇪, Beiersdorf AG ($BEI (-1%) )🇩🇪, Sika ($SIKA (+1,51%) )🇨🇭, Rio Tinto PLC ($RIO (+2,13%) )🇬🇧
Wednesday
- Release of CPI data🇪🇺
- Quarterly reports from Hays ($HAS (+0,7%) )🇬🇧, Petershill Partners ($PHLL (-1,44%) )🇬🇧, Just Eat Takeaway ($TKWY (+0,1%) )🇬🇧, Entain ($ENT (+3,26%) )🇬🇧, La Francaise ($FDJ (+0,36%) )🇫🇷, Legal & General ($LGEN (-1,07%) ), Tryg ($TRYG (+0%) )🇩🇰, BHP Group Ltd ($BHP (-0,94%) )🇬🇧, ASML Holding ($ASML (+1,67%) )🇳🇱Volvo B ($VOLV B (+0,28%) )🇸🇪, Severstal ($CHMF )🇷🇺
thursday
- Publication of Construction Output🇪🇺
- Quarterly reports from Danone ($BN (+0,15%) )🇫🇷, Nokia Oyj ($NOKIA (-1,35%) )🇫🇮, Tele2 AB ($TEL2 B (+0,4%) )🇸🇪

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