Sales of selected competitors of Nike $NKE (-0,48%) :

Nike(USA): $49.0 billion, -8% in the last quarter compared to the previous year, $NKE (-0,48%)

Adidas*(Germany): $24.6 billion, +7%, $ADS (-0,81%)

Lululemon**(USA): $10.2 billion, +9%, $LULU (-1,51%)

VF Corporation**(USA): $9.9 billion, +2%, $VFC (-2,4%)

Anta Sports*(China): $9.7 billion, +14%, $2020 (-1,34%)

Puma*(Germany): $9.3 billion, +0%, $PUM (+1,1%)

Skechers**(USA): $8.7 billion, +13%, $SKX (-3,49%)

New Balance*(USA): $7.8 bn, unlisted

Under Armour*(USA): $5.4 billion, -6%, $UAA (-0,73%)

Deckers Brands**(USA): $4.6 billion, +17%, $DECK (-2,4%)

ASICS*(Japan): $4.1 billion , +16%, $7936 (-0,42%)

Li Ning*(China): $3.9 bn, +2%, $2331 (-0,52%)

On Holding**(Switzerland): $2.5 billion, +32%, $ONON

Despite all its problems, Nike is still twice as big as Adidas and somewhat as big as its four main competitors (Adidas, Anta Sports, Puma, New Balance) combined. together.

The Nike share is currently in a 60% drawdown (the worst in 25 years) and is roughly at the level of the COVID-19 low in March 2020.

Attractive risk-reward ratio?

Is Nike a buy, hold or sell for you?

*Main competitor

**Competitor in certain segments