1Wk·

The large sporting goods manufacturer Quadrell

Hello my dears,

again and again I see here the requests for the largest sporting goods manufacturer in the world

nike $NKE (-3.57%) .


But let's take a look at who has won the performance race historically. Then we discover a very surprising picture. And we can even discover a tenbagger in the 5-year view. Which would be by far the Japanese sporting goods manufacturer Asics $7936 (-9.54%) would be.


5-year performance

Asics +1078.79%

Anta +84.53%

Adidas. +27,55%

Nike. +1,72%


The other three manufacturers lag far behind.

$ADS (-9.87%)
$2020 (-3.16%)
$NKE (-3.57%)


But that was in the past, so I have listed the multiples in an Excel file for comparison.

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Here I notice that Adidas is ahead in terms of earnings growth, and is therefore even below Nike in terms of the forward P/E ratio. Although the current P/E ratio for Adidas is the highest and would not be a buying argument for many.


I am impressed by the high EBIT margin of the Chinese manufacturer Anta, which has managed to catch up with adidas in terms of profit despite lower sales.


Of course, this immediately raises the question of the working conditions under which production may take place here. But that would probably be a separate topic.


My dears, which is your favorite, perhaps you will now shuffle the cards again. And would anyone have expected this performance from the Japanese, will it perhaps continue here?


Your opinion is very important to me, let's discuss.

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17 Comments

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Nike 👏🏽
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All consumption, so they are all a bit risky at the moment. But since I have a weakness for turnaround candidates and my portfolio can always include a few risk positions, I recently invested in $NKE.

Why? Nike is trading at a long-term support level and has not yet broken through.
Cash is tip-top, which is always important to me 👆 so the revitalization of the brand and towards retail can also be easily financed. And still a top brand with a good image.
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@TomTurboInvest
But I'm sure it's also a surprise to you that Asics has made it to the Tenbagger in 5 years.
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@Tenbagger2024 I never even had them on my radar 😅
Once again you can see that there are endless opportunities on the stock market outside the mainstream.
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@TomTurboInvest
That's right, it's always worth looking left and right. And to dive for pearls.
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I see 2 turnaround candidates. Puma and Nike. So if one of them then $NKE. But I didn't get in because I think it will take a few more quarters and there will be better opportunities by then.
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@Multibagger It will still take time to reach the old highs, I agree with you. I'm speculating on a return to around 90$. If the current support breaks, it will be bitter. Do you think we will hit the 50$ again?
@TomTurboInvest If the USA slips into recession or consumer confidence falls further, $NKE will not be able to escape this and we will see USD 50. Long-term investors can also buy a first tranche at USD 60.
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@Multibagger The next few days will be interesting for my trade. If we fall below last week's low, then support will be broken for me and I will get out. Then we will see whether the tight liquidity at 60$ is a support or whether it runs through to 50$ 🤷🏽‍♂️
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@TomTurboInvest my buy in at Nike is 89€ and I remain relaxed for the long term. $NKE is such an established company, they keep coming back
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@Max095 I wouldn't worry about the long term either - you just need patience and nerves of steel to see the down phase through. I'm at home with swing traders, so the focus is a bit different 🙂
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Team Adidas 💪
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@Seebi Very interesting analysis 📈 👍
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@Cato_Bamboo
Thank you my dear
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Currently invested in Puma, as the price is very low at the moment... Otherwise Adidas 😁
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Joined $7936 just under a year ago. 2 tranches of 50 shares each. Currently up approx. 45%.
As I go running from time to time and pay attention to the footwear of other runners, I noticed that most of them were wearing Asics shoes.
I had the choice between Deckers Outdoor (including Hoka) and Asics, then decided in favor of Asics and looking at the price performance of $DECK, the decision was the right one.
I think Asics will now grow a little more slowly and also have setbacks from time to time. But we will hold the position.
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