What's going on at Frosta? -12% this week. Also today it is going down again, but I can't find any news about it.

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9Frosta boss: "It would be better for people to cook fresh"
Hello my dears,
Here is a great interview for you with Frosta boss Felix Ahlers. I personally see a good corporate philosophy here, which I find more convincing than that of the big players like
$ULVR (-0,53%) Unilever, $NESN (+0,36%) Nestlé etc.
"Frosta is there for everyone"
Felix Ahlers, the head of frozen food supplier Frosta, is annoyed by the lack of information in ready-made products and would like to see stricter laws.
18.08.25, 05:00
There is no canteen in the Hamburg office of frozen food supplier Frosta. Instead, all they need is a kitchen and a large freezer - stocked with ready meals from the company, which is based in Bremerhaven. Chef Felix Ahlers is also able to carry out regular quality checks during his lunch break.
In an interview with Funke Mediengruppe (in which KURIER holds a stake), he gives an insight into the company's strategy and explains why people should focus on cooking and eating again.
Dear readers, you can find the interview under the link.
https://kurier.at/wirtschaft/frosta-tiefkuehl-produkte-felix-ahlers-kochen/403074375

Solid & profitable - also currently valued favorably
They are not active in the field of artificial intelligence, nor do they produce weapons or make headlines. But they are solid and profitable: companies with solid growth, stable earnings and healthy balance sheets.
However, they are still largely ignored - which is precisely why they are cheap.
Three cash flow gems from the German equity universe - stocks with stability, cash flow and substance - that usually fly under the radar:
$NLM (+0,84%) - Frozen food manufacturer Frosta
$EUK2 - port operator Eurokai
$CWC (-1,02%) - Photo book champion Cewe
Welt" has identified further candidates with the help of three key figures: Cash flow yield, dividends and balance sheet stability.
$KSB (+1,9%) - KSB. A company that specializes in pumps, valves and associated systems and is one of the world's leading suppliers. The share has risen by an average of 33 percent annually over the last five years, but is still cheaply valued.
$COK (+1,6%) - Cancom. The company is one of Germany's leading IT service providers and supports companies in their digital transformation - from IT consulting to cloud and security solutions to the operation of complete infrastructures.
$UZU (-2,01%) - Uzin Utz. The company is a typical "hidden champion": the Ulm-based family business specializes internationally in floor laying systems - from adhesives to machines - and is active in over 50 countries. Despite the weak construction industry, the company is proving robust. A solid balance sheet with a high equity ratio, stable cash flow and shareholder-friendly dividends ensure stability.
Six shares, six stories, one common denominator - solid figures, little hype and attractive potential
Source & graphic: "Welt", 21.07.25

for the introduction.
I'm always a bit skeptical when it comes to food. Although people always eat.
But rising commodity prices are squeezing margins.
And for me, Unilever and Nestlé are big elephants with hardly any growth left.
But Frosta is one of those stocks that I would add to my portfolio.
The frozen food market is growing and ready meals are becoming increasingly popular.
And Frosta is doing a lot of things right here by not adding any additives to its products.
Frosta is there for everyone.
ETF-DIY Share #5: Frosta | Valuation & analysis in a 17-point check
As part of my ETF DIY project, I analyzed $NLM (+0,84%) analyzed my self-developed scoring system:
Based on feedback, I have made my points distribution a little more transparent and comprehensible. Thanks to @Epi for the constructive criticism.
Moat: 3/5
- Market position: +
- Differentiability/uniqueness: +
- Switching costs: -
- Technological superiority: -
- Brand loyalty: +
Growth: 2/5
- Turnover & profit: +
- Scalability: -
- Industry trends: +
- Ability to innovate: -
- Geographic expansion / market penetration: -
Risk: 5/5
- Regulatory & geopolitical risks: +
- Market risks: +
- Competitive situation: +
- Balance sheet quality: +
- Dependence on sales drivers: +
Dividend quality: 1/1
- Stable dividend
Personal belief: 1/1
- Future potential in the fitness market and comparable markets
Total: 12/17
-> Frosta is saved with a factor of 3.
If you are not yet familiar with my system and the ETF-DIY project - just take a look at my profile.
The complete analysis and my thoughts on it can also be found on YouTube:
Update 01/25
As announced, here's a little update on January today, nothing long, don't want to bore you
Yield
Yield: 6.82% (FTSE All World: 4.23%)
TTWROR: 7.29%
Thus slightly outperformed, hopefully I can extend this lead further
transactions
Sales:
- Shimano $7309 (+0,37%)
Medpace $MEDP (+1,44%)
Apple $AAPL (-0,33%)
Domino's Pizza $DPZ (-1,76%)
McDonald's $MCD (-1,08%)
Purchases
- Norbit $NORBT (-0,53%) (subsequent purchase)
- Frosta $NLM (+0,84%) (initial purchase)
- RCS Mediagroup $RCS (+1,05%) (initial purchase)
- Uber Technologies $UBER (+1,32%) (initial purchase)
- Sanlorenzo $SL (-3,73%) (initial purchase)
- Charles River Labs $CRL (+2,9%) (subsequent purchase)
- Simply Better Brands $SBBC (-1,41%) (initial purchase)
Looks like a lot of back and forth for now, but with this my portfolio conversion continues and will soon be completed
Dates week 3
As every Sunday, the most important news of the last week, as well as the three most important dates of the coming week.
Also as a video:
https://youtube.com/shorts/uFwVbCNGMd4?si=R4ReCZQl2ud6wUW-
Monday:
$9868 (-1,84%) Xpeng and $VOW3 (-1,61%) VW deepen their partnership in China 🇨🇳. Among other things, they are opening up their fast-charging networks to each other. New charging stations are also to be built jointly. VW holds a 5% stake in Xpeng.
$BOSS (-0,17%) Hugo Boss wants to further strengthen the brand and has brought brand expert James Foster on board for this purpose. Foster was most recently head of marketing at Netflix in EMEA and worked at IKEA and Adidas.
https://www.absatzwirtschaft.de/neuer-globaler-marketingchef-bei-hugo-boss-265528/
Inflation is clearly above expectations and is therefore depressing sentiment for the time being. In December, inflation stood at 2.6% Economists had expected 2.4%. The inflation rate is also likely to remain well above the 2.0% target in January. This is due to higher CO2 prices and a more expensive ticket to Germany.
The USA 🇺🇸 puts Tencent on a list of companies that allegedly support the Chinese military. The share loses significantly.
Tuesday:
A cooperation between $NVDA (+3,49%) NVIDIA, $KGX (+2,13%) Kion and $ACN (-0,28%) Accenture to optimize supply chains causes Kion shares to rise significantly. Kion and Accenture are relying on AI from NVIDIA for optimization.
https://www.ariva.de/amp/ki-anwendungen-kion-arbeitet-mit-nvidia-zusammen-11493206
Wednesday:
$TMV (+2,37%) Teamviewer announces via ad hoc that it has exceeded its forecast for the year. Turnover increased by 9% in 2024. In total, it will probably be 671 million euros. The forecast was 662 - 668 million euros. This was mainly due to new billings and significant contracts signed with major customers.
Retail sales have been growing again for 2 years. In real terms, however, the level is still below that of 2021. Compared to the previous month, sales have fallen more sharply than expected. However, the overall consumer mood among Germans is on the rise. The GfK consumer barometer climbed by 1.8 points to -21.3 points.
Donald Trump is calling for more military spending and also wants to annex three countries - Canada, Panama and Greenland. This is not only highly dangerous rhetoric, but above all in the interests of Russia and China, who are planning to do the same with Ukraine and Taiwan. If Trump follows up his words with action, this would put the 'ambitions' of China and Russia into perspective
Thursday:
The Chinese fast clothing delivery service Shein probably wants to go public in the first half of the year. The IPO is planned for London. Shein is headquartered in Singapore.
Friday:
$1913 (-1,11%) Prada is probably planning to take over the Italian fashion house Versace. Versace is currently part of the Capri holding company. A sale of the entire holding company for 8.5 billion euros has failed. Individual brands such as Versace and Jimmy Choo are now up for sale.
The labor market report from the USA is significantly better than expected. This could lead to the Fed lowering interest rates more slowly than previously assumed. The unemployment rate fell to 4.1%, expected: 4.2%. A total of 256,000 new jobs were created, compared to an expected 155,000.
$NLM (+0,84%) Frosta exceeded the profit forecast. As expected, turnover amounted to 638.1 million euros. Profit rose to 42.1 million euros and was thus significantly higher than in the previous year (34.1 million euros). The profit margin was also above expectations at 6.6%.
https://www.4investors.de/nachrichten/amp/boerse.php?sektion=stock&ID=181168
These are the most important dates for the coming week:
🇺🇸
Tuesday: 14:30 Producer prices (USA)
Wednesday: 14:30 Inflation data (USA)
Friday: 15:15 Industrial production (USA)
Can you think of any other dates? Write it in the comments 👇
Frosta is there for everyone 😬
The German food manufacturer Frosta AG was founded in 1905 and is headquartered in Bremerhaven.
Frozen products such as ready meals, vegetables, herbs, fruit & fish are developed and produced under its own name and for retailers' own brands. 🐟 🍇 🍅
The special thing about the company since 2003 is that they completely avoid flavors, additives and flavor enhancers and rely on healthy, natural ingredients and also deal 100% transparent with the origin of the food.
Due to the change, Frosta had to offer their products a little more expensive, of course. Consumers did not like this at all, which is why there was a massive 40% drop in sales. The 2003 financial year was the worst in the company's history.
Frosta has developed well in recent years due to its expansion into other European markets and the demand for healthy food.
According to the current status as of November 2021, Frosta paid dividends totaling EUR 1.60 per share within the last 12 months.
Current share price: €92.60
Performance 1 year: +33.53
Performance 3 years: +33.59
What do you think about Frosta?
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Source: frosta, finanzennet

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