Hello all,
After I asked you this morning what your current favorite stocks are, I'll introduce mine once as well.
How did I come across this stock ?
Actually by chance. When acquaintances bought new bicycle helmets, I happened to notice that there was a small yellow sticker with the words "MIPS" on it. I was quickly interested in what that meant and googled for the designation. I found a Swedish company which develops patented safety systems for helmets and also produces. So I took a closer look at the last Anual Report and was thrilled.
Short analysis:
"Share" is a Swedish company that specializes in safety systems for helmets of all kinds. The helmets are designed in such a way that there is a small frictionless cavity between the helmet and the head, which is supposed to mimic the safety system of the human brain.
The technology is built into a wide variety of segments, including bicycle helmets, ski helmets, motorcycle helmets, riding helmets, and more.
More than 40 helmet brands worldwide use its safety systems,
among them are Bell, Fox Head, Giro, Scott,
Smith and Trek.
According to the 2020 Anual Report, they currently have 6% market share of all helmets, which has a significant potential to increase upward. Nevertheless, they could increase their net income after tax by 50% from 2019 to 2020.
I like what they are doing as safety will always play a big role in our lives. In addition, the number of cyclists has increased significantly again in recent years, simply due to the high number of e-bikes that are on the roads today. I still see significant potential here, simply because of the currently still low market share.
Take a look at your helmets, whether you unconsciously already use the safety system of MIPS and let me know 😃
Let me also like your opinion on "share" there or write under my last post where you are currently convinced of!
📈🍀🤝
Of course, this is not an investment advice and you always buy at your own risk 😉
