The company has adapted its business model to the needs of the local market and recently signed an agreement with OXXO to expand its cash withdrawal and deposit network to over 30,000 physical locations.
$NU (-0,87 %) Nubank announced yesterday that five years after launching its first product in Mexico, the company has reached the 10 million customer mark and has doubled its customer base in the last 12 months.
In a press release, Nubank announced that the number of customers in the country exceeded 8.9 million in the third quarter of 2024 and deposits amounted to 3.8 billion US dollars. "Nu has invested more than 1.4 billion US dollars in the country, reflecting its commitment to the local market, which has led it to become one of the most important foreign investors in the Mexican financial sector," the digital bank said.
Since entering the market in 2018, the local portfolio has expanded from a credit card to a savings account with cajitas, a debit card, a secured credit card and personal loans, reaching 12% of the Mexican adult population. "Thanks to its 100% digital model, Nu has reached more than 98% of the country's communities, including communities without bank branches, many of which had never been exposed to the traditional financial system," the company's statement reads.
In addition, the company was able to adapt its business model to the needs of the local market, which is still heavily dependent on cash. To do this, they built a robust network for cash withdrawals and deposits, which now includes more than 30,000 physical contact points following the opening of the OXXO retail stores.
"We are grateful for the 10 million customers who have put their trust in Nu to take control of their financial future. This milestone is not just a number: it is a recognition of our customer-centric business model and our commitment to freeing people from financial complexity, as well as a reflection of the transformative power of technology to drive financial inclusion," said Iván Canales, CEO of Nu Mexico.
Following the gradual expansion of its portfolio, Nu Mexico announced in October 2023 that it is seeking a banking license, which will allow it to further expand its product offering, including payroll accounts and new lending options.
Nubank's parent company is reportedly considering moving its legal domicile to the UK before embarking on its planned global expansion.
Nu Holdings is currently based in the Cayman Islands, Reuters reported on Monday (January 20).
"We are actively considering which jurisdictions make sense for us as we think about the next ten years of global expansion," Nu Holdings CEO David Velez said in the report.
The company's Nubank is Latin America's most valuable lender, one of the world's largest digital challenger banks and has more than 100 million customers in Brazil, Mexico and Colombia, according to the report.
The company is considering expanding into the USA. According to Velez, the country could become a more attractive market for the company as President Donald Trump has shown interest in promoting digital assets such as cryptocurrencies and simplifying banking regulation.
While Nu Holdings is interested in a European location from which to manage the group and recruit talent, Nubank does not view the region as a priority due to the regulatory and competitive environment, the report said. The company opened offices in Berlin in 2017 and now employs around 40 people there.
Nubank is considering expanding into emerging markets similar to Brazil and Mexico and expects to do so in the next 18 to 24 months, according to the report.
Velez's comments confirm a Bloomberg report in November that said Nu Holdings was considering moving its legal domicile to the UK. The report cited unnamed sources.
The report said the company was working with the UK government to move its legal domicile to the UK, but would keep its headquarters in Brazil.
In November, it was also reported that Nubank was one of the digital banks that led the profitability increases of Brazilian banks in the first half of 2024.
The return on equity (ROE) of the country's digital banks rose from 11.45% at the end of December 2023 to 19.1% at the end of June, outperforming the banking system as a whole.
Brazil's central bank attributed the digital banks' gains to "positive effects of operating leverage from the monetization of some institutions' customer bases and lower pressure from provisioning costs".