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Stop limit. I had already stopped the savings plan recently. Freshpet had such a strong market position in its segment and was still barely able to make a profit. Of course, a lot is being invested in growth, but the company's lead over the competition has been crumbling recently. In addition, production costs are exploding. The current market sentiment for growth stocks is doing the rest. Too bad, I still find the pet market interesting. Perhaps there will be another opportunity in the future.

The price losses of the last few months have now been enough for me. I would like to add to the position if the share price continues to weaken.

Share for animal lovers🐶?

Freshpet offers, as the name already reveals pet food for dogs & cats. The special thing about this is that it is fresh pet food haltet which must be stored in the refrigerator. Animal lovers care about the well-being of their faithful companions and therefore high-quality food plays an essential role in the lives of the four-legged friends.

Competitive advantage🏆

Somal the business model seems somewhat bizarre, that now also the pet food must be stored in the refrigerator, result for the enterprise immense competition advantages. Thus, Freshpet has obtained exclusive positioning within the discounters in their own refrigerators, which creates an additional unique selling proposition. According to the company, around 20,000 refrigerators have already been placed in stores in North America💰.

Nice 2 Know🧠

Similar to the Zooplus share, the Freshpet share was also able to triple its price since the beginning of the pandemic.

Sales in the 2020 financial year increased by 29.7%.

🔺Sales growth in 2021 was 35.8%

In addition, in the wake of the pandemic, more households have acquired a pet, which will still need to be cared for in subsequent years. As mentioned in the section above, four-legged friends usually have a very high priority for their owners, which means that quality nutrition plays a key role. Thus, in addition to the Zooplus share, we have another exciting candidate to participate in the growth market of four-legged friends.

Have you ever heard of Freshpet & how do you see its future?

Do you own pets yourself & do you pay more attention to the price or the quality🧐 when choosing food?

-------------------------

Source: wallstreet-online.de,
investing.com,
Konzelmanns.de, The Motley Fool, Marketscreener

Absolutely great company. Strong growth, very good market position in a trend with huge potential (pets). However, hardly any money is being made at the moment. The main point that kept me from buying until now is the valuation. $7.9B market cap is just too extreme. Therefore, I have been waiting for a major correction for months.