3Année·

Share for animal lovers🐶?


Freshpet offers, as the name already reveals pet food for dogs & cats. The special thing about this is that it is fresh pet food haltet which must be stored in the refrigerator. Animal lovers care about the well-being of their faithful companions and therefore high-quality food plays an essential role in the lives of the four-legged friends.


Competitive advantage🏆


Somal the business model seems somewhat bizarre, that now also the pet food must be stored in the refrigerator, result for the enterprise immense competition advantages. Thus, Freshpet has obtained exclusive positioning within the discounters in their own refrigerators, which creates an additional unique selling proposition. According to the company, around 20,000 refrigerators have already been placed in stores in North America💰.


Nice 2 Know🧠


Similar to the Zooplus share, the Freshpet share was also able to triple its price since the beginning of the pandemic.


Sales in the 2020 financial year increased by 29.7%.


🔺Sales growth in 2021 was 35.8%


In addition, in the wake of the pandemic, more households have acquired a pet, which will still need to be cared for in subsequent years. As mentioned in the section above, four-legged friends usually have a very high priority for their owners, which means that quality nutrition plays a key role. Thus, in addition to the Zooplus share, we have another exciting candidate to participate in the growth market of four-legged friends.


Have you ever heard of Freshpet & how do you see its future?

Do you own pets yourself & do you pay more attention to the price or the quality🧐 when choosing food?


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Source: wallstreet-online.de,
investing.com,
Konzelmanns.de, The Motley Fool, Marketscreener

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4 Commentaires

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Ohhh that's a very tricky subject among dog owners 😁 Eyes on when buying food, especially as far as the ingredients are concerned, there are some nasty surprises and I can sing a song about it, because my dog is unfortunately allergic 🆘️ As for the price, this often does not reflect the quality of the food, but the well-known brand behind it. For me, the price is therefore in last place after ingredients and quality. For my animal only the best (what I can make possible) and I'm certainly not alone 😊 The company Freshpet was unknown to me, however, so far. I can say, however, that I am a customer of a growing and expanding feed manufacturer from Germany, which already advertises a new food category on its homepage, which also comes fresh from the fridge 😇
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@Julia Important topic & thank you for your detailed explanation 🔥 Which feed manufacturer are you a customer of?
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@BoersenBuddy Fresco 😊
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@Julia Exciting🥳 The important thing is that your dog is well cared for & HAPPY with it
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