1Wk·

Nike is still "King of the Hill" (by far)

Sales of selected competitors of Nike $NKE (-0.48%) :


Nike(USA): $49.0 billion, -8% in the last quarter compared to the previous year, $NKE (-0.48%)

Adidas*(Germany): $24.6 billion, +7%, $ADS (-0.81%)

Lululemon**(USA): $10.2 billion, +9%, $LULU (-1.51%)

VF Corporation**(USA): $9.9 billion, +2%, $VFC (-2.4%)

Anta Sports*(China): $9.7 billion, +14%, $2020 (-1.34%)

Puma*(Germany): $9.3 billion, +0%, $PUM (+1.1%)

Skechers**(USA): $8.7 billion, +13%, $SKX (-3.49%)

New Balance*(USA): $7.8 bn, unlisted

Under Armour*(USA): $5.4 billion, -6%, $UAA (-0.73%)

Deckers Brands**(USA): $4.6 billion, +17%, $DECK (-2.4%)

ASICS*(Japan): $4.1 billion , +16%, $7936 (-0.42%)

Li Ning*(China): $3.9 bn, +2%, $2331 (-0.52%)

On Holding**(Switzerland): $2.5 billion, +32%, $ONON


Despite all its problems, Nike is still twice as big as Adidas and somewhat as big as its four main competitors (Adidas, Anta Sports, Puma, New Balance) combined. together.


The Nike share is currently in a 60% drawdown (the worst in 25 years) and is roughly at the level of the COVID-19 low in March 2020.


Attractive risk-reward ratio?


Is Nike a buy, hold or sell for you?


*Main competitor

**Competitor in certain segments

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2 Comments

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I'm thinking back and forth. Since my investment horizon is > 10 years, I'm leaning towards an initial entry in the near future and I'm convinced of Nike in the long term.
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@BlockBard I am optimistic that Nike $NKE can overcome the current difficulties and that the stock will recover in the long term. Slow DCA should be a solid strategy.
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