After the recent sell-off, the forward P/E of the Mag-7 stands at 21,7x and thus at the same level as in March 2020 (COVID-19) and January 2023 (tech crisis).

It will be exciting to see how the "E" in P/E will change in the coming months due to the current trade policy.

How low do they have to go for you to make them attractive?

$META (-4,44%)

$AMZN (-3,47%)

$AAPL (-6,8%)

$GOOGL (-2,74%)

$MSFT (-2,36%)

$TSLA (-9,97%)

$NVDA (-7,25%)

Thanks to all listeners & subscribers 🤝🎧.

Spotify

https://open.spotify.com/episode/5Cr722K3NaLxspBot2mBNM?si=eORJfrQJR3eDLplP35EYxw

YouTube

https://youtu.be/QOXd_qExpKc

Apple Podcast

https://podcasts.apple.com/us/podcast/83-zollkrieg-spezial-gewinner-verlierer-ausblick/id1695869891?i=1000702108083

#podcast
#spotify
$SPOT (-9,04%)
$AAPL (-6,8%)
$GOOG (-2,49%)
$GOOGL (-2,74%)

After analysis, bought again and increased the buyin to $SQ (-6,52%) , $AAPL (-6,8%) and $PYPL (-4,25%) lowered.

$TSLA (-9,97%) & $NVDA (-7,25%) Short run perfectly!

Tariffs hamper Big Tech in the US + Apple has to raise prices + E-prescription drives growth of online pharmacy Redcare + Puma replaces boss after disappointing results + Canada imposes counter tariffs on some vehicles from the US

Tariffs hamper big tech in the USA

$AMZN (-3,47%) / $NVDA (-7,25%) / $MSFT (-2,36%)

• The high import tariffs announced by US President Trump on technology equipment from Asia, including 34% on China, 32% on Taiwan and 25% on South Korea, could hinder Big Tech's multi-billion dollar AI infrastructure projects in the US, according to analysts.
• Project Stargate, a $500 billion data center project by OpenAI, SoftBank and Oracle, as well as AI investments by Microsoft, Alphabet and Amazon could be delayed or curtailed as a result.

Apple $AAPL (-6,8%)must raise prices

• Apple faces the choice of absorbing the additional costs or raising iPhone prices by up to 43% due to new US import tariffs of 54% on Chinese goods, according to Rosenblatt Securities.
• Even if Apple were to relocate production to Vietnam or India, it would have to raise prices by at least 30% due to tariffs of 46% and 26% respectively, according to Counterpoint Research.
• Goldman Sachs warns that far-reaching US tariffs will weigh on global growth and force the Federal Reserve to cut interest rates more aggressively than previously expected.
• Ashish Shah, Chief Investment Officer at Goldman Sachs Asset Management, describes this as a growth shock and a burden for US consumers.

E-prescription drives growth of online pharmacy Redcare $RDC (-2,11%)

• The online pharmacy Redcare Pharmacy grew strongly in the first quarter.
• The company continued to benefit from a strong increase in business with electronic prescriptions, particularly in Germany.
• According to a statement on Friday, the company increased its revenue by 28 percent year-on-year to 717 million euros, which was slightly above market estimates.
• In Germany alone, sales of e-prescriptions almost tripled to 108 million euros.
• This key figure is a particular focus for investors and analysts.
• At company level, it reportedly increased by almost 50 percent to 233 million euros.
• However, Redcare continues to generate the lion's share of its business with the sale of non-prescription products.
• Revenues here rose by almost a fifth to 484 million euros.
• The online pharmacy did not disclose earnings figures, but the earnings before interest, taxes, depreciation and amortization (EBITDA) margin "should be positive again," explained CFO Jasper Eenhorst.
• Redcare is "clearly on course" to achieve its annual targets.
• The company plans to publish its full quarterly report on May 6.

Puma $PUM (-2,41%)replaces CEO after disappointing results

• Following a recent disappointing performance, the sporting goods manufacturer Puma is making a change of boss.
• Arne Freundt is stepping down as CEO on April 11 "due to differing views on the implementation of the strategy", the company announced in Herzogenaurach on Thursday.
• The Supervisory Board has appointed Arthur Hoeld as the new Puma CEO from July 1, it said. He was responsible for global sales as a member of the Adidas Executive Board until October 2024.
• Matthias Bäumer, previously Vice President for the Teamsport segment, will also take over the position of Chief Sales Officer from April 1.
• Puma is currently experiencing a huge crunch: after a decline in profits last year, the Adidas competitor is also expecting falling results for 2025.
• Trade tensions, cautious consumers and strong fluctuations in exchange rates are weighing on the Swiss franc, which is massively lagging behind its local rival.

Canada imposes counter-tariffs on some vehicles from the USA

• Canada is responding to US President Donald Trump in the trade war and imposing counter-tariffs on certain vehicle imports from the United States.
• Ottawa will impose 25 percent import duties on all cars not produced under the North American trade pact USMCA, announced Canadian Prime Minister Mark Carney.
• The measures should cause maximum damage to the US economy, but spare the Canadian economy as much as possible.
• Carney emphasized that the United States was no longer a friendly partner for Canada and that the country would defend its interests and sovereignty.
• According to Carney, he had also spoken to the acting Federal Chancellor Olaf Scholz on the phone that morning.
• They discussed strengthening the "diverse trade relations" between the two countries.
• "In light of the crisis caused by President Trump's tariffs, reliable trading partners are more important than ever," Carney wrote on the X platform.
• Trump launched a trade war against neighboring Canada and Mexico shortly after taking office, but has withdrawn some tariffs several times.
• Although Canada was not mentioned in the latest announcements by the US government, tariffs already imposed on the country still apply.
• The Canadian automotive industry is particularly affected.

Friday: Stock market dates, economic data, quarterly figures

Stock market holiday in China and Hong Kong

• ex-dividend of individual stocks
• Aurubis EUR 1.50
• JPMorgan Chase 1.40 USD
• American Express USD 0.82
• Bristol-Myers Squibb USD 0.62

• Quarterly figures / company dates Europe
• 07:00 Sodexo half-year figures
• 11:00 Bawag Group AGM
• No time specified: Banco Santander AGM

• Economic data

08:00 DE: New orders February seasonally adjusted FORECAST: +3.5% yoy previous: -7.0% yoy

08:00 DE: Manufacturing Turnover February | Services Turnover January

08:45 FR: Industrial Production February FORECAST: +0.2% yoy previous: -0.6% yoy

10:00 EUECB Vice-President Luis de Guindos, speaks at Academia Europea Leadership Event

14:30 US: Labor Market Data March Employment ex Agriculture PROGNOSE: +140,000 yoy previous: +151,000 yoy Unemployment rate PROGNOSE: 4.1% previous: 4.1% Average hourly earnings PROGNOSE: +0.3% yoy/+3.9% yoy previous: +0.3% yoy/+4.0% yoy

17:25 US: Fed Chairman Powell, economic outlook speech

No time specified: UK: Governor of the Bank of England, meeting of the Financial Policy Committee

Visa has made Apple an offer of around 100 million dollars to secure the Apple Card. The background to this is that Goldman Sachs is withdrawing from the consumer credit business and the card will be reissued. In addition to Visa also fight American Express and Mastercard for the role of card network. Visa has made an aggressive offer, while American Express is competing as both issuer and network. Mastercard wants to retain its position as a network. The deal would be the end of Goldman's Goldman's failed attempt in the consumer credit business, which Apple which is worth around 20 billion dollars.

$V (-6,9%)
$MA (-7,72%)
$AXP (-5,11%)
$AAPL (-6,8%)
$GS (-7,35%)

Source: https://www.tradingview.com/news/DJN_DN20250401009397:0/

Folks, be careful; don't try to apply the DCA average cost effect. There were no major events yesterday that caused the markets to close positive. Be careful again. It looks very much like a bull trap. The cause of the uncertainty in the markets still exists, so there is no reason why these markets should rally soon, and what goes up fast corrects fast. If you think the opposite, good luck.

$SPY (-5,34%)
$CSNDX (-5,5%)
$BTC (-0,12%)
$NVDA (-7,25%)
$AAPL (-6,8%)

Inspired by @MozartTrading you can now read my assessment of the 7 most important stocks in the US economy.

$AAPL (-6,8%)

Let's start with what is probably the most boring of the 7 stocks. Apple hasn't done much wrong for years, but it hasn't done much right either. Overall, the operating business is moving sideways and the valuation is not cheap. Overall, however, you don't get a quality company too cheap here. There are certainly worse stocks, but there are also plenty of better ones.

HOLD.

$META (-4,44%)

META is also relatively boring, but at least significantly cheaper. Overall, I see more sense in buying here, but META is also relatively lacking in innovation and not very well diversified. META still refuses to break down how much revenue is made with which app, but as I see it, they probably make the absolute majority of their total revenue through Instagram and advertising. META has certainly been trying to broaden its base for decades, but even several years after my last analysis, they have not been really successful. At least they have a good M&A team because they have had more success on average with the companies they have acquired than with those that come entirely from their own company. HOLD

$TSLA (-9,97%)

Can actually be summarized in a few words, because this is by far the most volatile share of the big 7. A share that has a lot of potential, if you want to believe the CEO's promises. But only then. Fundamentally, Tesla is not really understandable at all, you either have to have confidence in Elon or leave it alone. HOLD (or SELL)

$GOOGL (-2,74%) / $GOOG (-2,49%)

Is probably the slightly more exciting alternative to META, cheaper and simply more broadly positioned. Alphabet also makes a lot of money through advertising, but they also have several other irons in the fire. They have Cloud. They have Android. They have YouTube. They're also trying to do something in the direction of quantum computing and Waymo. Somehow Alphabet is at least involved somewhere in all the important topics. That's pretty good. In comparison, however, it's noticeable that Alphabet has also been responsible for a lot of pipe failures over the last few years. Of course, Alphabet is by far the best value compared to the other stocks. But there is usually a reason why shares are cheap. And again, no one wants to give you Alphabet, but Alphabet also has to fear by far the most pressure from regulatory authorities, even ahead of Apple and Tesla. Overall, however, it has to be said that Alphabet is better diversified than META and cheaper than Apple, which is why this is the first BUY rating.

$NVDA (-7,25%)

The shooting star par excellence. Nvidia is strongly positioned in the most important trend of our time and has very high market power due to its unique technology, which the competition is currently unable to keep up with. The only reason for this is that the business model is not particularly well diversified. At the moment, everything depends on the data centers and here I will let you in on an industry secret: they will not continue to grow at 30-40% p.a. forever. However, this knowledge is already reflected in the share price and has already been priced in to some extent. Compared to Alphabet, Nvidia is less diversified, but has fewer regulatory worries and better management. Therefore, there is also a very clear BUY.

$MSFT (-2,36%)

Time for the first S-tier company in the mag7. Microsoft actually has the perfect business model and is represented in countless future trends. You have the cloud, you have gaming, you also have something like social media with LinkedIn, you sell your own hardware, you also have a search engine and earn money through advertising, but of course mainly through the subscription model. Microsoft is not the market leader in every area, but it is fundamentally successful in every area. And that's what makes Microsoft so special. There are markets in which Microsoft is absolutely dominant and those in which it is only number #2 or #3 it is at least enough to avoid being completely flattened and having to retreat. For example, they are not the biggest cloud, but at least they are the most profitable. By and large, this is what sets Microsoft apart from Google. Microsoft only really knows the word failure from the times of Steve Ballmer, who maneuvered the company onto very sharp cliffs a few times. The biggest fails in Microsoft's history, such as Windows Mobile, also date back to these times. I would love to try out an MS Surface to see how well Windows performs on mobile devices today, but in the past it was a real disaster.

But before I digress too much, I'll tell you that MSFT is definitely a STRONG BUY from me.

$AMZN (-3,47%)

Drum roll here comes my favorite stock. Amazon started as a bookstore, is known to most as an online store but is actually so much more. As if it wasn't impressive enough that Amazon gets so much out of such an unattractive business model as e-commerce, they are also active in many other areas and are amazingly successful overall. When it comes to shopping, they often manage to be one of the cheapest providers and still earn a lot of money. They are also a postal service provider. And an airline. And a streaming service. And not forgetting the world's largest cloud provider. What makes Amazon so special is that they often build up business areas for their own needs and then sell them to other customers at the same time. This horizontal integration and the resulting synergy effects are amazing and offer further compounding potential, especially in the future. Together with Rivian, they build their own vehicles for their own delivery service and are then themselves their biggest customer. I don't think there's even enough space to tell you about all the business areas in which they are now active. For example, they are now also active in the advertising business. Amazon is a company that really excites me because they keep finding niches where the other big tech companies aren't really active and because they consistently push ahead with developing products that not only their customers but also they themselves can use. At the moment, earnings are still a size smaller than Apple, Microsoft and Alphabet, but they still have the potential to make the leap to the very top. Therefore, in addition to MSFT, a STRONG BUY.

Imagine you own shares in a company - let's say 100 shares in Apple. You believe that the share price will tend to move sideways in the near future. Instead of simply holding on, you can generate extra income with covered calls.

This is how it works:

- You own the shares (hence "covered").

- You sell a call option on these shares. This gives someone else the right to buy your shares at a certain price (strike) up to a certain date.

- You receive a premium for this sale - and that is your income.

What can happen?

1. the price remains below the strike:

=> Nobody exercises the option, you keep your shares and the premium. Win!

2. price rises above the strike:

=> Your shares are "taken", you have to sell them at the strike. You receive less than the current market price, but you keep the premium.

What is this good for?

- Additional income in sideways markets.

- Some risk protection through the premium.

The risks?

- Limited profit potential (because you have to sell the shares if they rise sharply).

- If the share falls sharply, the premium only protects you a little - you still bear the price risk.

In short: covered calls are like rental income for your shares - you give up profits but collect regular premiums (dividends, etc.).

$SPYI
$QQQI
$QYLE (-5,01%)
$AAPL (-6,8%)
$MSFT (-2,36%)
$AMZN (-3,47%)
$GOOGL (-2,74%)
$RHM (-10,98%)
$NVDA (-7,25%)
$NOVO B (-6,66%)
$O (-2,42%)
$NKE (+3,05%)
$TSLA (-9,97%)