I took a few interesting screenshots comparing $QDEV (-0.08%) with other popular indexes $IWDA (+0.02%) , $CSPX (+0.21%) , $FGEQ (+0.06%) and $VWRL (+0.26%)
It is about the annualized 10-year total return (price + dividends)
World Quality Aristocrats: ≈15%
MSCI World: ≈11%
S&P500: ≈13%
FTSE All-World: ≈10%
Fidelity: ≈11%