Buying shares whose brands you know and like has two advantages in my opinion: 1. as a newcomer to the stock market, you usually have little relation to how the capital market works. Especially with generally popular shares, there is often news that moves the price (Tesla, Microsoft, bmw, etc...) for example, I had put a few Lufthansa shares (strong cyclical) in my portfolio as my first share in 2017. So I was able to gain experience of how strongly the capital market can react to news (eurowings and Niki news at the time). 2. the marketing aspect or the popularity of a brand certainly also has no insignificant influence on the price performance of a share. For example, one notices that Apple is ingenious in creating a lock in effect and thus drawing more customers into its own universe (who then often stay). If this development can be continued in the future, this also has a positive feedback on the future share price development. Overall, however, key figures and factual analyses are probably a more reliable indicator than mere brand enthusiasm. In my opinion, however, it can make sense, especially if you still have little experience, to get to know how the stock market works.
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@Hillbilly887 I see it differently, there are other ways to get to know the stock market than randomly buying shares. And of course if marketing can become an investment thesis, it can help to know the brand, but the other way around is not the same (just because you know or use the brand does not mean the marketing is good). But yes, understand what you meisnt If that is for you
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โข@leveragegrinding i understand your approach as well. i learned pretty quickly and easily what it means to be a shareholder in a company. of course, i could have read about it, but that wouldn't have been as efficient or as forceful for me. Of course, I could have read up on it, but that would not have been as efficient or as forceful for me. In my opinion, a favorite company investment should not be declared as bullshit across the board. You can't divide it into black and white/good and bad. Almost everything behaves in shades of gray.
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