DoorDash launches a new ChatGPT integration in the USA that allows users to order ingredients directly from recipe suggestions. The app can be used to generate shopping lists and trigger orders from regional and national retailers.
My dears,
that's a great thing.
What do the housewives and men think?
Customers in the USA will increasingly be able to order groceries directly via ChatGPT - following Instacart, DoorDash is now also launching a new app integration that turns recipe ideas into a shopping list in real time. Together with OpenAI, the delivery service has developed an application that allows users to order ingredients for recommended recipes directly and have them delivered - sometimes within an hour.
The function is currently available to selected users, but will be extended to all customers in the coming weeks.
Shopping in conversation - with AI for dinner
The DoorDash app in ChatGPT is primarily intended to help those who have little time for meal planning and shopping. Users can ask for recipe ideas and then load the ingredients directly into their chat as a shopping list. One click is all it takes to open the shopping cart, make adjustments and complete the order via the DoorDash app.
According to DoorDash, the service offers access to a broad network of supermarkets in the USA - including nationwide chains such as Kroger and Safeway as well as regional providers such as Bi-Rite, Schnucks and Wegmans. The aim is to keep the selection as individual and local as possible.
New visibility for retailers
The integration into ChatGPT opens up new potential for local retailers: customers looking for recipe ideas can be pointed directly to nearby products. This turns the app into a new digital sales channel - and a customer loyalty tool at the same time.
According to Andy Fang, co-founder of DoorDash, this is just the beginning. There are also plans to make other local shopping categories accessible via ChatGPT in the future. The aim is to use AI to simplify shopping experiences and give consumers more time. Nick Turley, VP and Head of ChatGPT, sees the partnership as an important step towards connecting AI directly with real services and thus making everyday life easier for users.
