Autonomous systems, advanced machines, the concept of the "Talking Tractor" and a platform for managing the mixed fleet are the focus.
HANNOVER, Germany, Nov. 5, 2025 /PRNewswire/ -- AGCO (NYSE: AGCO), a global leader in the design, manufacture and distribution of precision agriculture equipment and technologies, returns to AGRITECHNICA 2025, the world's largest indoor agricultural trade show, to showcase its iconic equipment and technology brands - Fendt®, Massey Ferguson®, PTx™ and Valtra®. Hundreds of thousands of farmers and dealers will be able to experience the latest product launches and innovative technologies from AGCO's leading brands, as well as offerings from AGCO Power™ and AGCO Finance®.
"We are excited to return to AGRITECHNICA and showcase how our brands are delivering smarter, more sustainable solutions that put farmers first," said Eric Hansotia, AGCO chairman, president and chief executive officer. "From expanding the overall product offering to retrofits for precision, our technology stack continues to evolve, helping farmers be more productive, profitable and future-proof."
AGCO will showcase its differentiated portfolio, including:
Fendt will unveil five new tractor series along with the harvesting performance of the Fendt IDEAL® combine and Katana® forage harvester, highlighting the brand's full-line capabilities.
The Future Zone will showcase the powerful combination of Fendt engineering and PTx innovation, including autonomous technologies from OutRun™ and AI-powered solutions such as RowPilot™ for sustainable weed control.
Massey Ferguson will showcase its premium MF 5S Series and MF 3 Specialty Series with a new transmission. These innovations complement Massey Ferguson's full range of products - from compact tractors and the latest tractor updates, to telehandlers, hay tools, balers and combines. Many models are equipped with integrated smart farming solutions such as PTx Trimble™ guidance.
PTx will showcase its retrofit and factory-installed precision agriculture solutions, including the new cross-platform FarmENGAGE™ farm management platform for mixed fleets, the SymphonyVision® AI vision-based spraying system and its Precision Planting® vConnect | Drive™, which enables ISOBUS control of vSet® knives in conjunction with vDrive® electric motors for real-time planting accuracy.
Valtra will show the Valtra Coach Talking Tractor. A proof-of-concept artificial intelligence (AI) assistant designed to make farming easier, more intuitive and more data-driven.
Also in the spotlight: a sustainable, future-focused portfolio showcasing the all-electric Fendt e100 Vario® tractor, along with the latest innovations from AGCO Power, including the debut of the Future Battery Concept, the CO₂ calculator developed in collaboration with Valtra and enhanced remanufacturing capabilities. Each initiative aims to reduce emissions, extend the life of machinery and support low-cost, low-carbon agriculture.
AGCO's signature Continuously Variable Transmission (CVT) technology will be featured on several brands and machines, including the Valtra G Series.
