After the heavy volatility of recent weeks, the PUMA share is finally showing strength again. The recent price increase is not only technical, but also has a fundamental tailwind.
The entry of Anta Sports as a new major shareholder (~29%) has restored confidence in the market. Even though it has been clearly communicated that no complete takeover is planned, the deal provides stability, imagination and strategic options - exactly what the share has been lacking recently.
From a technical perspective, PUMA was able to break away from the low and recapture important resistance levels. Momentum is clearly positive in the short term, even if the share is likely to remain volatile.
⚠️ What remains important:
PUMA is still in the midst of operational restructuring. The turnaround is not a foregone conclusion, but the market seems to be ready to award advance praise again.
