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Porsche Stock in 2026: Job Cuts, Billions in Profits, Plummeting Share Price — What’s Really Going On Here?

Summary:

The market is pricing in the future here rather than the past—and that is precisely what explains the contradiction. Porsche released its half-year report on July 29, 2026: Operating profit climbed to 755 million EUR in the second quarter (Q1: 595 million EUR)—totaling over 1.3 billion EUR in operating profit for the first half of the year, even though significantly fewer vehicles were delivered. The stock initially reacted with a jump of over 3% to EUR 46.20. But just one day later, the picture changed completely: The stock fell back to EUR 43.92—despite the actually better numbers. MarketScreener offers a possible explanation: A significant portion of the earnings surprise stems from one-time releases of provisions, not from a sustainable improvement in operations. At the same time, Porsche is cutting another 5,000 jobs, and the outlook for the second half of the year is weaker.


Key points:

- H1 2026: operating profit over 1.3 billion EUR (Q1: 595 million, Q2: 755 million EUR)

- Q2 2026: Revenue of EUR 8.83 billion (−5.1% YoY), deliveries of 61,315 (−18.2% YoY)

- Warning sign: Profit surge partly explained by one-time releases of provisions

- Another 5,000 jobs to be cut — second cost-cutting package in the works

- FY26 outlook signals a weaker second half of the year

- Stock price reaction: initially +3% to EUR 46.20, then a drop to EUR 43.92 within 24 hours

- Capital Markets Day featuring “Strategy 2035”: October 7, 2026

- Analyst makes a complete reversal: Upgrades rating from Sell to Buy, doubles price target (prior to earnings release)


Will $P911 (-3,4%) achieve the turnaround—what do you think?

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2 Comentários

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I’m 75% convinced, yes. With a small portion of your portfolio, it’s definitely worth investing here. The only question, as always, is when the cyclical low will be reached. Everyone knows—or can Google—the arguments for and against the stock. However, I’m always a fan of buying stocks when nobody else really wants them. Like Exxon in 2021, Ping An in 2023, BAT in 2024, and most recently Microsoft and P&G.
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No, I don't think so. Porsche, even more so than the rest of the German auto industry, faces the problem that sooner or later its business model will be banned.
An electric Porsche just isn’t the same, and I don’t think it will hold the same appeal for the target audience.
I could imagine the same thing happening with Ferrari, even though they’re in a better position right now.
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