@SathosiRuffy Not every company is convinced by $BTC. Big tech companies often have other visions than investing in BTC. It is usually the case that if the CEOs are convinced, they will invest in BTC, if not then not.
@SathosiRuffy possibly until it is more established, volatility decreases and the US perhaps adopts it as a reserve currency. If the acceptance of $BTC as an alternative means of payment increases and more and more companies accept $BTC as a means of payment, at some point many will no longer be able to wait and will have to accept this in order to keep up with the times. Exciting times, you inevitably have to deal with the topic and $BTC. At least that's my opinion.