Discussão sobre PEP
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Market Insight – PepsiCo’s Unexpected Support Amid Weak Opening
1. US Markets Set for Soft Opening
$NVDA (-3,33%)
$TSLA (+2,79%)
$MSFT (-3,17%)
Today, US indices are expected to open slightly lower. This comes as investor sentiment wavers amidst macro uncertainties.
2. A Surprising Safety Net: Elliott’s $4 Billion Bet on $PEP (-0,86%)
The recent announcement that Elliott Management has acquired a $4 billion activist stake in Pepsi has injected much-needed optimism into the market:
Shares jumped ~5% in pre-market moves following the disclosure.
This sizable investment positions Elliott to push for strategic changes, including potential restructuring of bottling operations, refocusing on high-growth brands, and enhancing corporate governance.
The move reflects Elliott’s confidence in unlocking significant shareholder value—potentially over 50% upside—by revitalizing PepsiCo’s operations.
3. Why This Matters to my Portfolio
The boost for Pepsi stock may serve as a buffer for broader market declines, especially in consumer staples.
Activism on this scale signals potential turnaround—not only for Pepsi, but possibly for similar lagging consumer brands.
It’s a powerful case study for the impact of strategic activism within a well-balanced equity portfolio.
4. My Strategy Update
Back in August, I proactively recalibrated my portfolio to weather potential turbulence into September. That decision is paying off today, as the Pepsi rally helps offset broader market weakness.
Takeaway: strategic reallocations guided by macro insights—combined with situational wins like this—underscore why flexibility and responsiveness are key in navigating volatile markets.
😎 𝗗𝗶𝘀𝗰𝗹𝗮𝗶𝗺𝗲𝗿: This is my personal opinion and is for informational purposes only. You should not interpret this information as financial or investment advice
PepsiCo: Billion-euro entry by Elliott boosts share price
The shares of PepsiCo ($PEP (-0,86%) ) rose sharply on Tuesday following a report in the Wall Street Journal. At times, they gained around four percent. The background to this is the entry of activist investor Elliott Investment Management, which has reportedly acquired shares worth around four billion US dollars in the drinks and snacks giant.
This position makes Elliott one of the five largest active investors in the group, excluding index funds. The newspaper also reported that the fund wants to push for changes at PepsiCo in order to revive the recent weak share price performance. It is not yet clear which specific measures could be the focus.
The group itself has been battling headwinds for several quarters: Pepsi has lost market share to rivals in the important soft drinks business, while the snacks and food segment, long celebrated as a growth driver, has also come under increasing pressure.
The investment is one of the largest single positions in Elliott's history. Observers see this as a signal that the fund could initiate a correspondingly ambitious campaign to realign PepsiCo.
August 2025 Recap - And the winners are...
August was another outstanding month for my portfolio at eToro, closing with +14.19% growth.
S&P 500: +3.56% in August
Nasdaq 100: +2.86% in August
Looking at the bigger picture, my YTD performance is now +56.63%, while the:
S&P 500 is up around +10.80%
Nasdaq 100 is up around +11.63%
This clear gap shows that my investment formula – Fundamentals + Algorithm + Patience – is delivering results.
📈 Top performers in August:
Jumia ($DE000A2TSMN4 )
NIO ($9866 (-3,48%) )
Crypto.com ($CRO (+0,58%) )
PepsiCo ($PEP (-0,86%) )
StoneCo ($STNE (+4,16%) )
For September, my focus is on protecting the portfolio by diversifying further:
Expanding into Hong Kong
Adding exposure in Europe
Entering the UAE markets
This multi-market approach helps reduce risk while keeping opportunities open in different geographies.
👉 My strategy remains consistent: patience, fundamentals, and letting my algorithm highlight the right buying moments.
𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗰𝗼𝗽𝘆 𝗺𝗲 𝗼𝗻 𝗲𝗧𝗼𝗿𝗼—𝗱𝗼𝗻’𝘁 𝗺𝗶𝘀𝘀 𝘁𝗵𝗶𝘀 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗴𝗿𝗼𝘄 𝗮𝗹𝗼𝗻𝗴𝘀𝗶𝗱𝗲 𝗺𝘆 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.
😎 𝗗𝗶𝘀𝗰𝗹𝗮𝗶𝗺𝗲𝗿: This is my personal opinion and is for informational purposes only. You should not interpret this information as financial or investment advice.
Pepsi and Coca raise prices in Germany
Never mind then more Asbach, the Semper Underberg AG Group
$DE000A383FH4 (+0%) WKN A383FH or
Jack Daniels from the Brown Forman Group in your glass
Have a nice Sunday
Brown-Forman is an American beverage company based in Louisville, Kentucky. The company was founded in 1870 by George Garvin Brown and is now a global market leader in the spirits industry. Brown-Forman's well-known brands include¹ ² ³:
- *Whiskey brands:*
- Jack Daniel's: One of the most recognized whiskey brands in the world
- *Woodford Reserve*: A premium whiskey from Kentucky
- *Old Forester*: Another classic whiskey from Brown-Forman
- The Glendronach*, *Benriach* and *Glenglassaugh*: Scottish single malts
- Tequila brands:*
- *el Jimador
- *Herradura*
- *Other brands:*
- *Canadian Mist*: A Canadian whiskey
- *Chambord Liqueur*: A French liqueur
- *Gin Mare*: A Spanish gin
Brown-Forman has a long history and is known for its high-quality spirits. The company employs over 5,000 people worldwide and is listed in the S&P 500. Brown-Forman has been active in Germany since 1996 and founded its own marketing and sales company in Hamburg in 2010.
Brown-Forman has currently undergone a restructuring process in which over 600 jobs have been cut, which corresponds to around 12% of the workforce. This is intended to secure the Group's further strategic growth. In addition, the cooperage in Louisville was closed in order to source barrels from third-party suppliers.⁴
127 years of Pepsi
Pepsi-Cola $PEP (-0,86%) was 127 years old yesterday, who would have thought it?
It was developed by pharmacist Caleb Bradham in North Carolina in 1893.
At first he called the "drink" after his own name: Brad's Drink
On August 28, 1898, he renamed it "Pepsi-Cola" in reference to the digestive enzyme PEPSIN.
As we know it today, under the name "PepsiCo", was the result of the merger between Pepsi-Cola and Frito-Lay.
I don't drink it myself, but I enjoy having it in my stash. It has been increasing for 53 years and is therefore a king among dividend payers. In the last 10 years, the dividend has increased by 7.5% annually. However, the share price has fallen since 2022.
Enjoy the drink or the bottoming out of the share.
The rest is history - I hope not so the share.
Celsius news
PepsiCo $PEP (-0,86%) is investing $585M to boost its stake in Celsius $CELH , raising ownership to 11% via convertible preferred stock.
This deal will expand distribution of Celsius’s energy drinks and further strengthen their long-term partnership.
Thesis has worked out
About a year ago @7Trader brought me to Celsius. Since I got in there has been a lot of chaos and I am now around breakeven. After I often wanted to sell, I always had the thesis that Pepsi would buy more of Celsius to sell Rockstar. What can I say, today part of the thesis is working out:
BOCA RATON, Fla. & PURCHASE, N.Y.--(BUSINESS WIRE)-- Celsius Holdings, Inc. (Nasdaq: CELH) ("Celsius Holdings") and PepsiCo, Inc. (Nasdaq: PEP) ("PepsiCo") today announced an agreement to strengthen their long-term strategic partnership. As part of the agreement: (i) Celsius Holdings' Alani Nu® brand will move into the PepsiCo distribution system in the U.S. and Canada, (ii) PepsiCo has acquired $585 million in newly issued convertible 5% preferred stock while extending its existing preferred stock to the same conversion period and (iii) Celsius Holdings has acquired the Rockstar Energy® brand in the U.S. and Canada from PepsiCo. PepsiCo will continue to own the Rockstar Energy brand internationally. Celsius Holdings will become the PepsiCo strategic energy lead in the U.S., managing the CELSIUS®, Alani Nu and Rockstar Energy brands, while PepsiCo will lead distribution for the Celsius Holdings portfolio in the U.S. and Canada.
Holding on as long as the thesis stands is not easy, but it can pay off.
Mid August update
Hi everyone,
As i've started to do since the opening of my portfolio (in may) here there is a mid month update. ( Note: i'm a beginner with not much money so i appreciate every advice)
As some of you adviced i'm increasing the portfolio relevance of the etfs which now are all in the top 4 positions.
$CSPX (-0,88%) is still my main position but $VUKE (-0,07%) and $CSNDX (-0,6%) are closing in.
Last month was good as the general portolio has done an average of 4% with $PEP (-0,86%) , $UCG (-2,6%) and $ISP (-1,39%) leading the way.
Now i want to keep add capital in everything and maybe open a new position, i was thinking about a big tech company but if you have better ideas write me them!!
That's all for now, any advice?
Dividends with sparkling water: Is Pepsi worth it?
My dears, what do you think of $PEP (-0,86%) ?
In my opinion, Coke wins on all fronts in terms of taste, but since the world of investing is not just about taste, I wanted to ask how many of you are invested in Pepsi. The share price has suffered a lot, but I would consider it as an investment as the Pepsi Group's products are exciting overall.
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