$DHL (+0,12%) signed an alliance with $CTT (-2,05%) to manage Portugal and Spain.

It might look good on paper, but over my personal experiencie with CTT, I think it is going to fire back to DHL.

The service of $DHL (+0,12%) is far superior to $CTT (-2,05%) , tracking, delivery, response… by giving to $CTT (-2,05%) the management of their B2C deliveries in Spain and Portugal, they’re messing up.

I’m not an angry client, I’m analizing this on a business perspective; you can’t mess up with final clients and expect not to have an impact on your brand, and $CTT (-2,05%) is a disaster at least in Spain. Not only that, they don’t have any partners or city storage deposits, so when a delivery fails it goes back to distrbution centers in industrial areas, making it very difficult for clients to find solutions.

I know many people already avoiding DHL if they can (myself included), it would have had much more sense if they gave CTT B2B and DHL kept B2C, as B2B is easier to manage (aleays someone to pick up, open door etc).

Maybe this ends up having no impact, or maybe Iberic market is irrelevant for DHL, but this merge with CTT is going to kill their B2C business here.