Just like for you, for me $SNAP (+0,36%) always been the app of the same name. In my opinion, however, there is much more hidden and overlooked potential here.
Snap has been developing AR glasses for over 10 years and has invested 3 billion dollars in them. In 2026, Snap will be the first company to bring a pair of glasses to the mass market that are standalone, significantly lighter and smaller than the current Spectacles model, which is only aimed at developers and was released in 2024.
Even here, the possibilities are already impressive, see from minute 07:39 https://youtu.be/HF_PgiM2btw?si=85ugnLHYOFjlRtk_
Snap is the first mover here and the glasses themselves are already doing well in various reviews; according to the management, the new ones will be even better.
Snap is nevertheless unprofitable with its current business, as a lot of money is naturally invested in development. Furthermore, Snap is currently only growing by around 10% a year.
Nevertheless, with a solid balance sheet, a P/E ratio of 2, an EBITDA ratio of 23 and a price-to-free cash flow ratio of 23 for 2026, Snap is not really expensive.
How do you see it? Is the market overlooking the potential of the glasses?
