While many consumer goods companies reliably pay out dividends, Monster ($MNST (+1,36%) ) has been taking a different approach for years.
No dividends, but massive share buybacks.
1. what is behind the buybacks? 💵
- Monster Beverage generates high free cash flows and used them in 2024 to spend an impressive USD 3.77 billion on buybacks.
- The largest block was in the second quarter of 2024 with USD 3.11 billion.
- This reduces the number of shares and increases earnings per share in the long term.
- Comparison with peers: While Coca-Cola pays out over USD 8 bn in dividends every year, Monster invests the majority of its cash flow in buybacks. This shows the clear difference in capital strategy.
2. why this is so strong 🔄
- Tax advantage: shareholders only have to pay tax on the sale, while dividends are taxed immediately.
- Flexibility: buybacks can be stopped or extended. Dividends, on the other hand, are difficult to reduce without scaring off the stock market.
- Signal: Buybacks show that the management believes in its own shares.
- Ownership structure: Coca-Cola holds around 19% of Monster. This means that Coca-Cola shareholders ($KO (+0,01%) ) benefit indirectly from the buybacks.
3. opportunities and risks 📈
- Pro: In the long term, earnings per share increase without the company having to grow. This can stabilize the share price. Since 2018, Monster has increased its number of shares by around 10 % reduced. The effect is clearly visible in earnings per share.
- Cons: If the share is already highly valued, buybacks can destroy capital. In 2024, Monster was criticized several times for its high valuation.
4️. Conclusion 👉
Monster has a clear shareholder focus, but without a dividend.
Whether this is an advantage depends on whether you see buybacks as an intelligent allocation of capital or as a lack of distribution.