I came to sell at highs! 😂 (26% up)

It was a trade for a recovery really wasn't a stock I expected to hold in the very long term, and after a big rally I decided to sell on 11/11 coincidentally right at the last peak before the nosedive 📉

This company does not have bad fundamentals, I don't understand why such a radical fall (72% from record highs).

Anyway I don't see it as a good company to hold in the long term 🤷‍♂️

Sales of selected competitors of Nike $NKE (-0,48%) :

Nike(USA): $49.0 billion, -8% in the last quarter compared to the previous year, $NKE (-0,48%)

Adidas*(Germany): $24.6 billion, +7%, $ADS (-0,81%)

Lululemon**(USA): $10.2 billion, +9%, $LULU (-1,51%)

VF Corporation**(USA): $9.9 billion, +2%, $VFC (-2,4%)

Anta Sports*(China): $9.7 billion, +14%, $2020 (-1,34%)

Puma*(Germany): $9.3 billion, +0%, $PUM (+1,1%)

Skechers**(USA): $8.7 billion, +13%, $SKX (-3,49%)

New Balance*(USA): $7.8 bn, unlisted

Under Armour*(USA): $5.4 billion, -6%, $UAA (-0,73%)

Deckers Brands**(USA): $4.6 billion, +17%, $DECK (-2,4%)

ASICS*(Japan): $4.1 billion , +16%, $7936 (-0,42%)

Li Ning*(China): $3.9 bn, +2%, $2331 (-0,52%)

On Holding**(Switzerland): $2.5 billion, +32%, $ONON

Despite all its problems, Nike is still twice as big as Adidas and somewhat as big as its four main competitors (Adidas, Anta Sports, Puma, New Balance) combined. together.

The Nike share is currently in a 60% drawdown (the worst in 25 years) and is roughly at the level of the COVID-19 low in March 2020.

Attractive risk-reward ratio?

Is Nike a buy, hold or sell for you?

*Main competitor

**Competitor in certain segments

I just wanted to say something about Puma $PUM (+1,1%) quite neutral to the brand itself.

(Yes, I am invested)

At the moment, the share is in a relatively poor state, but I have to say that the products are really great.

The quality alone of what I bought yesterday in the outlet is insane and then at such low prices 🤷‍♂️

I think some of the children's shoes are better made and more stylish than those from ADIDAS, even if Puma's shoes are a bit more expensive.

What do you think of Puma purely as a brand and what do you think of the products?

Is Puma $PUM (+1,1%) in your depot?

I look forward to constructive comments ✌️

$PUM (+1,1%)

Do you think the devaluation is justified or have the shareholders been caught on the wrong foot?

How do you deal with the favorable buying opportunity?

Q4 was not bad at all, but operating profit fell short of expectations.

What do you think of the minus 25% after the figures?

$PUM (+1,1%) Puma is now definitely an investment value from my point of view!

$PUM (+1,1%) Yesterday evening I look into the portfolio...position still up 6-7%.

This morning I'm amazed at the -7% 😂

I had brought Puma into the portfolio for a turnaround. I could have sold the position last year at +25%, but I couldn't get my fill.

Greed beats brains 🫣

Analyst updates, 02.12.24:

⬆️⬆️⬆️

- EXANE BNP upgrades NOVO NORDISK to Outperform. Target price DKK 930. $NOVO B

- HSBC upgrades LVMH to Buy. Target price EUR 727. $MC (+0,4%)

- WARBURG RESEARCH raises target price for MTU from EUR 278 to EUR 297. Hold. $MTX (-3,41%)

- GOLDMAN raises the price target for VISA from USD 324 to USD 347. Buy $V (-0,16%)

- DEUTSCHE BANK RESEARCH upgrades BASF from Hold to Buy and raises price target from EUR 50 to EUR 55. $BAS (+1,69%)

- DEUTSCHE BANK RESEARCH upgrades BURBERRY from Hold to Buy and raises target price from GBP 8.60 to GBP 11.80. $BRBY (-4,28%)

- GOLDMAN raises the target price for AROUNDTOWN from EUR 2.90 to EUR 3.70. Buy. $AT1 (+0,28%)

- GOLDMAN downgrades TOAST from Buy to Neutral and raises target price from USD 34 to USD 45. $TOST (-5,58%)

- HSBC upgrades HERMES to Buy. Target price 2500 EUR. $RMS (+0,11%)

- MORGAN STANLEY upgrades ZEBRA TECH to Equal-Weight. Target price 400 USD. $ZBRA (-2,72%)

- JPMORGAN upgrades AIR LIQUIDE from Neutral to Overweight and raises target price from EUR 161 to EUR 195. $AI (+4,21%)

- JPMORGAN raises target price for PUMA SE from EUR 44 to EUR 47. Neutral. $PUM (+1,1%)

⬇️⬇️⬇️

- GOLDMAN lowers the price target for MASTERCARD from USD 563 to USD 557. Buy. $MA (-0,3%)

- WARBURG RESEARCH lowers the price target for AIXTRON from EUR 26 to EUR 24. Buy. $AIXA (-2,09%)

- METZLER lowers the price target for WACKER NEUSON from EUR 14.50 to EUR 14. Hold. $WAC (+0,59%)

- DEUTSCHE BANK RESEARCH downgrades K+S from Hold to Sell and lowers target price from EUR 9.75 to EUR 9.50. $SDF (+2,25%)

- BERENBERG lowers the price target for BP from GBP 4.70 to GBP 4.40. Hold. $BP. (-1,13%)

- RBC downgrades IBERDROLA from Outperform to Sector-Perform. Target price EUR 14 $IBE (-0,43%)

- RBC lowers the price target for RWE from EUR 52.50 to EUR 45.50. Outperform. $RWE (+1,08%)

- JPMORGAN lowers the target price for ORSTED from DKK 460 to DKK 430. Neutral. $ORSTED (-1,82%)

- JPMORGAN lowers the price target for ADIDAS from EUR 275 to EUR 266. Overweight. $ADS (-0,81%)

- JPMORGAN lowers the price target for LVMH from EUR 685 to EUR 650. Neutral. $MC (+0,4%)

- JPMORGAN lowers the price target for HUGO BOSS from EUR 43 to EUR 42. Neutral. $BOSS (+0,31%)

⬆️⬆️⬆️

- DEUTSCHE BANK RESEARCH raises its price target for BMW from EUR 90 to EUR 95. Buy. $DBK (+0,12%)

- BERNSTEIN raises the price target for QUALCOMM from USD 200 to USD 215. Outperform. $QCOM (-4,11%)

- UBS raises the price target for LYFT from USD 13 to USD 18. Neutral. $LYFT (-2,42%)

- BARCLAYS raises the price target for SIEMENS HEALTH from EUR 60.50 to EUR 62.50. Overweight. $SHL (+0,45%)

- WARBURG RESEARCH raises the price target for KONTRON from EUR 28 to EUR 28.40. Buy. $KTN (-1,29%)

- UBS upgrades KINGSPAN GROUP from Neutral to Buy. Target price 90 EUR. $KRX (+12,9%)

- WARBURG RESEARCH raises the price target for ZEAL NETWORK from EUR 59 to EUR 64. Buy. $TIMA (-1,47%)

- GOLDMAN raises the price target for VONOVIA from EUR 42.70 to EUR 43.70. Buy. $VNA (+0,26%)

- BARCLAYS raises the price target for AHOLD DELHAIZE from EUR 30 to EUR 31. Equal-Weight. $AD (+0,12%)

- BARCLAYS raises the target price for FMC from EUR 38.50 to EUR 39. Equal-Weight. $FMC (+0,25%)

- JPMORGAN raises the target price for COMMERZBANK from EUR 18 to EUR 18.40. Overweight. $CBK (-0,9%)

- JPMORGAN raises the target price for PUMA SE from EUR 40 to EUR 44. Neutral. $PUM (+1,1%)

- JPMORGAN raises the target price for JUST EAT TAKEAWAY from GBP 13.96 to GBP 14.15. Overweight. $TKWY (+0,67%)

⬇️⬇️⬇️

- JEFFERIES downgrades PALANTIR from Hold to Underperform. Target price USD 28. $PLTR (-3,33%)

- DEUTSCHE BANK RESEARCH lowers the price target for NOVO NORDISK from DKK 1100 to DKK 1000. Buy. $NOVO B (+5,32%)

- RBC lowers the price target for NIKE from 82 USD to 80 USD. Sector Perform. $NKE (-0,48%)

- ODDO BHF downgrades ASM INTERNATIONAL to Outperform. Target price EUR 960. $ASM (-0,78%)

- KEPLER CHEUVREUX downgrades HENSOLDT from Buy to Hold. Target price EUR 34. $HAG (+0,92%)

- DEUTSCHE BANK RESEARCH lowers the price target for ZALANDO from EUR 40 to EUR 36. Buy. $ZAL (-1,25%)

- DEUTSCHE BANK RESEARCH lowers the price target for VESTAS from DKK 165 to DKK 150. Hold. $VWS (-1,47%)

- BOFA downgrades SIEMENS ENERGY from Buy to Neutral. Target price EUR 40. $ENR (-4,27%)

- METZLER lowers the price target for VONOVIA from EUR 28.50 to EUR 28. Sell. $VNA (+0,26%)

- BARCLAYS lowers the price target for TEAMVIEWER from EUR 18 to EUR 15.50. Overweight. $TMV (+1,21%)

- WARBURG RESEARCH lowers the price target for KLÖCKNER & CO from EUR 6 to EUR 5.70. Buy. $KCOB

- HAUCK AUFHÄUSER IB lowers the target price for NORMA GROUP from EUR 32 to EUR 27. Buy. $NOEJ (-2,91%)

- WARBURG downgrades EDAG ENGINEERING from Buy to Hold and lowers target price from EUR 13 to EUR 9.50. $ED4 (-0,59%)

- LBBW lowers the price target for ALLGEIER from EUR 24 to EUR 20. Buy. $AEIA

- BARCLAYS lowers the price target for HENKEL from EUR 79 to EUR 77. Equal-Weight. $HEN (-0,41%)

- BERENBERG lowers the price target for KRONES from EUR 157 to EUR 154. Buy. $KRN (+0,97%)

$PUM (+1,1%) really strong in the last few weeks 💪

$PUM (+1,1%) cracked the €40 mark today even before the figures 👍