British American Tobacco $BATS (+0,98 %) has specified its annual targets for 2025.
The cigarette company announced in London today that sales are set to increase by two percent in constant currencies in the current year.
The Group is therefore still aiming for growth at the upper end of the one to two percent forecast recently.
Adjusted operating profit is also expected to grow by two percent in constant currencies.
Previously, the management had planned an increase of 1.5 to 2.5 percent.
In addition, BAT increased its share buyback program for 2026 to 1.3 billion British pounds (just under 1.5 billion euros) 👍🏻
"The annual targets are still on track," said CEO Tadeu Marroco according to the statement.
The positive development in the USA, the world's largest market for nicotine products, is particularly pleasing.
Sales volumes and turnover of the disposable e-cigarette Vuse have also improved overseas, although Vapour products continue to be affected by illegal distribution.
Revenue from the Group's new category accelerated to double-digit percentage growth in the second half of the year.
BAT has long been focusing on expanding its business with alternatives to traditional cigarettes. These include e-cigarettes, tobacco heaters and tobacco-free nicotine pouches.
Meanwhile, the management is confident about its medium-term goals. Accordingly, turnover is expected to increase by three to five percent and adjusted earnings per share by five to eight percent from next year. In 2026, however, only the lower end of the forecast ranges is likely to be achieved, it said