$ELF (+4.1%) 👍🏻👍🏻

Elf Beauty (NYSE: ELF) is making history as the first beauty brand to launch a financial literacy game on Roblox. This experience is specifically designed to empower the Roblox community through engaging financial education while building player confidence. Developed by Karta in partnership with Chime, a leading financial technology company and the #1 most popular banking app, "Fortune Island: Earn Learn Flex" is designed to unite the community in a fun and engaging way while teaching important financial decision-making skills.

With over 50% of Generation Z expressing a desire to become entrepreneurs*, it's clear that this generation has ambitious goals. elf's existing Roblox experience elfUP! invites the community of young entrepreneurs to build their dream business. elf UP! boasts impressive statistics, including 22.1 million lifetime visits (as of April 11, 2025), 1.29 million average visits per month, and a 96% approval rate.

"Generation Z would rather talk about virtually anything than money or debt - so we've turned the tables on them," said Patrick O'Keefe, Chief Integrated Marketing Officer at Elf Beauty. "We created 'Fortune Island: Earn. Learn. Flex.' to empower our community with the skills and confidence to be their best Elf selves. By building real connections and fostering personal growth, we are creating not only a safe space, but a platform for Generation Z to unleash their strengths, take control of their future and grow on their own terms."

However, social media and other factors have contributed to financial insecurity, leaving Generation Z struggling to manage their money and plan for their financial future*. In addition, one in three Gen Zers lack confidence in managing their finances and three in four feel they only have enough money to survive, not thrive*. To provide our community with the tools they need, elf has partnered with Chime to bridge the financial literacy gap and empower our community by providing an engaging platform for learning about personal finance.

With the goal of highlighting the importance of every eye, lip and face, Elf developed this original social story game based on educational milestones for each financial life stage - from early education for teens to investment strategies for those nearing retirement. Players go through four unique stages and are faced with real-life scenarios that help them save money, budget wisely, protect investments and invest with purpose.

"The most successful brands on Roblox have their finger on the pulse of Generation Z, authentically stand by their values and reach their target audience where they are," said Justine Higueras, Head of Beauty Partnerships at Roblox. "This includes Elf, a fan favorite with proven success on the platform, and now Chime, who together are engaging and empowering our community of millions of Generation Z users and looking for creative, new ways to enhance their experience on and off the platform."

Elf and Chime are changing the rules of the game for our community and the way they engage in financial education. By combining storytelling, gaming and social connections, Elf is leading the way in empowering the next generation to make informed financial decisions and realize their dreams.

Dive into the world of financial literacy and play Elf UP today!: https://www.roblox.com/communities/16231884/elf-UP#!/about

https://www.wallstreet-online.de/nachricht/19264587-e-l-f-is-the-first-beauty-brand-to-launch-a-financial-literacy-game-on-roblox

In recent days, I have been reading more and more that cryptocurrencies are decoupling from stock markets. Even that cryptocurrencies are currently much more stable than equities. On the one hand, I understand the thought process, especially if you invest in stocks like $ELF (+4.1%)
$HIMS (+3.55%)
$NU (+1.41%) etc invested in stocks.

On the other hand, many people forget that $ETH (-2.35%)
$SOL (-0.1%) etc have already lost more than 50% in value and are in a bear market. Only $BTC (-0.73%) is still holding up reasonably well, although it won't be long before $BTC (-0.73%) shares and other cryptocurrencies follow suit and suffer further losses. So the correlation is still there and it will not change. I hope you are still standing on the sidelines and have not yet dared to enter again 😕 The buying opportunities are yet to come 🤑

$ELF (+4.1%)

Earlier this month, cosmetics mega-brand Elf announced its groundbreaking partnership with the National Women's Soccer League (NWSL). The announcement marks another step towards profitability for the NWSL, which saw impressive growth in 2024.

At the end of the season, the NWSL reported an astounding improvement in attendance. The league reported a "five-fold increase over the 2023 season," with total viewership across all Nielsen platforms reaching 18.7 million. 2024 also recorded the highest viewership ever for an NWSL championship game with 1.1 million viewers - an 18% increase over 2023.

The NWSL Skills Challenge in November was also a huge success, peaking at 1.53 million viewers. The event, which aired on the Sunday after the record-breaking NWSL final, benefited from the NFL broadcasts as a lead-in. Thanks to the increased visibility, viewers tuned in eagerly.

NWSL Commissioner Jessica Berman acknowledged the growth of her league at the end of the season. Berman stated the league's goal is to "redefine our value and host more of our games where fans consume content." Recent NWSL reports indicated a 285% increase in viewership and a 47% increase in attendance.

This month's partnership with Elf is another critical step in achieving the NWSL's goal of "expanding and diversifying" its audience. In a Statista study conducted in 2024, Elf was the seventh most recognized cosmetics brand for consumers aged 18 to 64. Study participants were asked to respond to brands according to their brand awareness. They ultimately ranked Elf in the top group, just behind the top three: L'Oréal, COVERGIRL and Revlon.

In elf's announcement, the company emphasized its commitment to increasing female involvement in girls' sports. "By empowering women in sport, elf and the NWSL can inspire the next generation of leaders across industries and show that supporting women in sport is an investment in the future of leaders in all sectors."

The plan is to introduce a Glow for Glory Contest, an open selection competition in key NWSL markets to develop the talents of young female players. Elf will also be the presenting partner of the NWSL Challenge Cup until 2027. Together, the brands aim to inspire the next generation of changemakers.

The association of the NWSL with another prominent brand is a natural fit. The league is thriving, with average club ratings exploding. In 2024, the average NWSL team was worth $104 million, up 57% from the previous year ( Sportico ).

https://www.forbes.com/sites/carolineprice/2025/03/29/elf-partnership-propels-national-womens-soccer-league-to-new-heights/

Peter Lynch was a star investor. When he retired in 1990, his fund assets had grown to 14 billion US dollars. Here are his five golden rules of success.

Hello my dears,

Can we learn anything from Peter Lynch's rules?

- Buy and hold strategy means a lot of discipline in these turbulent times.

Don't rush and keep calm.

- Invest in what you know and understand.

Even in a correction and bear market, it helps us to continue to believe in the company. And to hold on to the share. The same applies if we know the fundamental figures and know that a company will continue to operate successfully.

- I find the statement interesting:

"Companies are allowed to grow, but only at a pace that is sustainable in the long term. It excludes companies that grow too quickly.

I think this certainly includes hype stocks.

I often see great opportunities in such shares, but Lynch's statement also makes me think. Because you can see it in companies such as

- Elf Beauty $ELF (+4.1%)

Here the share price rose rapidly when the company was growing at triple-digit rates. Now that the company is only growing in double digits. Investors are suddenly no longer satisfied. And a high P/E ratio is no longer acceptable. As you can see from the chart.

Maybe you can see it with Nvidia $NVDA (+2.34%) Tesla $TSLA (+0.87%) or $NOVO B (+1.15%) similar developments? Because growth is slowing here. Or are they buy and hold stocks for you? Or what would be your current Peter Lynch shares?

Summarized for you

Invest in what you know and understand.

Apply a long-term buy-and-hold strategy.

Five rules: Growth, valuation, liquidity, profitability.

"Invest in what you know and understand". This is the famous saying of star investor and fund manager Peter Lynch.

In his book "One Up on Wall Street", he describes the principles of his investment strategy

Lynch's investment strategy is based on fundamental analysis and follows a long-term buy-and-hold strategy. It focuses on finding growing companies with reasonable to low valuations. Although this strategy contains some elements of growth investing, it leans more towards a value investing approach.

Pure growth investing strategies often include a technical analysis and market timing component. Lynch, however, does not use these. He recommends ignoring market volatility and focusing solely on building a long-term diversified portfolio that takes into account a company's valuation, profitability and overall financial health.

Companies are allowed to grow, but only at a pace that is sustainable in the long term. It excludes groups that grow too quickly.

Does that work? Well, it has certainly worked for him:

As manager of the Magellan Fund, Lynch achieved an average annual return of 29.2 percent between 1977 and 1990. That is almost three times the average annual return of the S&P 500.

According to Lynch, many good investment ideas can come from things you use, like or buy in your daily life. In line with the credo: "Invest in what you know and understand"

The company doesn't have to be in the next hot or growing area, but simply offer goods or services that are valued in their particular field. Companies can also be active in relatively boring areas. In fact, the more boring and understandable, the better.

The next step is to research the company. Before you actually buy, you need to do your homework and make sure you understand the company's business.

After buying shares in a company, the next step is patience. Lynch explained that you can't make a reasonable prediction about the price of the company or the market over the next 1 or 2 years, but over 10 or 20 years the price is more predictable. A portfolio of 10 to 30 well selected and diversified stocks should perform well over 10 to 20 years.

Lynch's investment rules

First rule: Earnings per share should have grown by at least 15 percent on average over the last 5 years. This growth should not exceed 30 percent, as such growth is not sustainable. In your research, it will be important to understand how and why this growth was achieved and to assess whether similar growth can be sustained in the future.

Second rule: The PEG (Price-to-Earnings Growth) ratio should be less than 1. The PEG ratio takes into account the P/E ratio. The PEG ratio is calculated by dividing the P/E ratio by the company's annual earnings growth (usually for the next 5 years).

Third rule: Pay attention to the debt/equity ratio. This ratio is a financial indicator that measures the ratio of debt capital (debt) to a company's equity. It is calculated by dividing the debt capital by the equity capital. This should not result in a value of more than 0.6.

Fourth rule: The current ratio (also known as the liquidity ratio) is a business ratio that measures a company's ability to cover its current liabilities with its current assets. It is calculated by dividing the current assets (i.e. all assets that can be converted into cash within one year) by the current liabilities (i.e. all liabilities that fall due within one year). The value should not be greater than 1.

Fifth rule: Pay attention to the ROE (return on equity). It measures the profitability of a company in relation to its equity. An ROE > 15 percent means that the company achieves a return of more than 15 percent on the equity invested. ROE is calculated by dividing a company's net profit by its equity.

Author: Krischan Orth, wallstreetONLINE editorial team.

https://www.wallstreet-online.de/nachricht/19165555-investieren-profi-peter-lynch-goldenen-regeln-erfolgreiches-investment

Can anyone from the community explain to me why more and more people are making their money with

$ELF (+4.1%)

$HIMS (+3.55%)

$NU (+1.41%)

$KAS (+0.92%)

burning their money? Why not just put the money into an ETF? 🤔

$ELF (+4.1%)

Jim Cramer, the host of Mad Money, recently shared valuable investment lessons from his 40 years of experience in the field. He noted that he often emphasizes the importance of discipline over conviction and regularly repeats this message on his show.

"Why is this rule so important? Simple. One of my main goals is to help you stay in the game. You know that's the hardest part of investing. It's about persevering in tough times and taking short-term hardships to make long-term gains. And that's exactly what's been happening in the stock market for a century."

Elf Beauty, Inc (NYSE: ELF )

Number of hedge fund holders: 35

A caller asked if they should keep or sell Elf Beauty, Inc (NYSE:ELF), and Cramer responded:

"Oh dear, I have to tell you, down 40%, everyone has come to the conclusion that it's not working anymore. There are tariffs, blah, blah, blah. I'm not going to sell Tarang Amin 40% down, that doesn't mean I'm going to buy it, but I'm not going to sell it. That's crazy. People hate it. Let's just wait and see. Let's wait and see, let's not bite. Not yet."

elf Beauty (NYSE:ELF) offers a wide range of beauty and skin care products under several brands, including elf Cosmetics, elf Skin, Well People, Naturium and Keys Soulcare. In early February, Cramer made the following comments about the company in the wake of customs concerns:

"Yeah, it's going to report ... They make this stuff in China, it's really bad and it's going to hurt the profit margin, and we need to hear what they have to say. I have to tell you, I'm very uncomfortable buying something that's completely made in China because we don't know what the president is going to do if China doesn't play ball."

https://www.insidermonkey.com/blog/jim-cramer-on-e-l-f-beauty-inc-elf-i-am-not-gonna-sell-it-1470632/

Initial investment

Everything is sinking and $ELF (+4.1%) rises 🤣🤣🤣🤣

When I look at the chart of $ELF (+4.1%) I would almost think that a bottom has slowly formed and it could go out again. What do you think? I'm toying with the idea of getting in soon, as I see great opportunities with such great growth.