elf Beauty

It's kind of funny that my top watchlist value always crashes. Should buy a short on my watchlist xD.

First $ELF (-0.44%) lost 2 digits after the short report, then $NU (-0.2%) only falling, then the day before yesterday $MU (+2.58%) after weak figures and today $NOVO B (-17.74%) after a weak study. The sell-off seems exaggerated, it remains a quality company and the valuation looks favorable. The world will not end because of 2 percentage points less achieved in the study

Interest rates are in free fall - time to invest a few thalers with more risk in $ELF (-0.44%) invest 💸

$ELF (-0.44%) - Because it also reflects my opinion ✌️

Goldman Sachs with buy recommendation for $ELF (-0.44%) Target price USD 165; "One of the fastest growing and most disruptive players in the beauty space"

"We view ELF as one of the fastest growing and most disruptive players in the beauty space. The company's continued market share gains and growth momentum stand in sharp contrast to the slowing trends in the beauty category, particularly among mass retailers such as $TGT (-0.34%) , $WMT (-2.1%) and $ULTA (+0.22%)

As such, we expect the company to continue to deliver healthy sales growth driven by a disciplined, disruptive innovation strategy and breakthrough marketing techniques that resonate well with core Generation Z consumers. We see further upside internationally and believe the importance of this opportunity is underestimated. Our analysis suggests that one point of market share gain in the seven focus markets of $ELF (-0.44%) could increase ELF's sales growth by 4 percentage points.

In addition, we expect ELF's steady increase in EBITDA margin to translate into an EBITDA CAGR of over 20% (FY24-28), which should comfortably support EPS growth in the low to mid-20s. Finally, we believe that the current valuation of $ELF (-0.44%) is attractive given its strong fundamentals, which should lead to a further re-rating from current levels."

✌️🚀

Elf Beauty rejects the allegations of fraud against Muddy Waters. $ELF (-0.44%)

The Oakland-based company rejected the claims as "unfounded".

The cosmetics company also clarified that much of its import data has been confidential since February 2024.

Despite the controversy, Elf Beauty remains a prominent brand in a demanding beauty market.

Elf responds confidently

In its statement on Thursday, Elf Beauty firmly rejected the allegations and emphasized its commitment to transparency and shareholder value.

"The recent report by Muddy Waters is an attempt by a known short seller to negatively impact Elf Beauty's share price for his benefit and at the expense of all other shareholders," the company said.

The cosmetics company also clarified that due to a request filed with US Customs and Border Protection, much of its import data has been confidential since February 2024.

"The publicly available import data does not cover a large portion of our actual US imports," the statement continued, indirectly addressing allegations of false inventory claims.

ELF: strong financial performance

Elf Beauty is characterized by its financial stability in a beauty sector that is struggling with declining demand.

Should you buy ELF shares?

Despite the market turmoil, Elf Beauty's fundamentals remain strong and are supported by robust sales growth and a growing market share.

Elf Beauty has become a leading player in the mass cosmetics market and has experienced significant growth in recent years.

https://invezz.com/news/2024/11/21/elf-beauty-dismisses-muddy-waters-fraud-allegations-is-elf-stock-a-buy-now/

What a day $BTC (-0.39%) has reached a new all-time high. $MSTR (+8.98%) flies right behind it . $ELF (-0.44%) drops a whole 10% to rise 10% again the best comes at the end $NVDA (+2.01%) meets all expectations again but of course has to lose 5% of its value again. With this in mind, good night

It's really impressive how $ELF (-0.44%) was bought up in a very short time. Unbelievable 🤯

Small additional purchase. I am convinced despite the short report

Does anyone know what $ELF (-0.44%) is going on? I can't find any news

Which company is your favorite in the beauty industry?

I personally think a lot of $ELF (-0.44%)