Shares of mobile game advertising platform $APP (-1.21%) fall 7.9% to $266.11 after a report from Edgewater Research indicates a slowdown in mobile gaming ** Video game software maker Unity Software falls 6% to $20.99 ** thefly.com reports that Edgewater lowered estimates for both companies ** Edgewater said the macro environment for mobile gaming "appears to be slowing" and pointed to growing competition from Meta and Alphabet, the report said ** Including the session's NEW BUYERS, APP down 17.5% YTD and U down 5.3% YTD

Source: reuters.com

$APP (-1.21%)

Morgan Stanley has raised its rating for the shares of AppLovin $APP (-1.21%) shares, but at the same time lowered the price target. The analysts justify the change with positive operational developments, but see short-term risks for the valuation. Despite the price target correction, the outlook remains optimistic in the long term, particularly with regard to the advertising technology business.

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$APP (-1.21%)

The AppLovin offer for TikTok is provisional

White House heavily involved in TikTok deal talks

Amazon and OnlyFans founders also join the bidding race for TikTok

April 3 (Reuters) - Marketing platform AppLovin (APP.O), opens new tabgave notice on Thursday that it has made a bid for TikTok assets outside China, ahead of an April 5 deadline set by U.S. President Donald Trump to find a non-Chinese buyer for the short-video app used by 170 million Americans.

AppLovin said in a regulatory filing that its proposal for TikTok was preliminary and there was no guarantee that a transaction would materialize.

Bidders for the short-form video social media company are piling up as the deadline for TikTok to find a buyer approaches over the weekend. TikTok did not immediately respond to a Reuters request for comment.

"The addition of TikTok could accelerate AppLovin's transition to a global advertising powerhouse, but regulatory and geopolitical complexities remain a critical variable for investors," said Michael Ashley Schulman, chief investment officer at Running Point Capital.

Amazon (AMZN.O), opens new taband also a consortium led by OnlyFans founder Tim Stokely are the latest to throw their hat in the ring for TikTok.

US authorities raised security concerns about the app's links to China, which TikTok and its owner ByteDance denied.

Trump said last month that his administration was in contact with four different groups about the sale of the platform, without naming them.

The White House has been involved to an unprecedented degree in the closely watched negotiations over the deal, effectively playing the role of an investment bank.

Trump also said he would consider a deal for TikTok in which China agrees to sell ByteDance's short video app in exchange for an exemption from US tariffs on Chinese imports.

Private equity firm Blackstone (BX.N), opens new tabReuters reported that the firm is currently discussing joining ByteDance's non-Chinese shareholders, led by Susquehanna International Group and General Atlantic, in contributing fresh capital to a bid for TikTok's US business.

https://www.reuters.com/technology/applovin-bids-tiktok-all-markets-outside-china-2025-04-03/

if it falls, we will buy more. ✌️

Due to the short attacks, an independent auditor will be appointed to investigate the allegations. According to $APP (-1.21%) that the company is taking the whole thing seriously, has nothing to hide and wants to act transparently.

"PALO ALTO, Calif.--(BUSINESS WIRE)-- AppLovin Corporation, (NASDAQ: APP) ("AppLovin" or the "Company") today announced that it has retained Alex Spiro, partner and Co-Chair of the Investigations, Government Enforcement & White Collar Defense Practice at Quinn Emanuel Urquhart & Sullivan, a nationally recognized legal firm with deep expertise in securities and corporate investigations, to conduct an independent review and investigation into recent short report activity targeting the Company."

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Spotify

https://open.spotify.com/episode/1Q9iyGDYGG7J30nAfjaJje?si=-RpmNLbsR3uNSOk4F9mnNQ

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https://youtu.be/gq6dpExSnAM

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$APP (-1.21%) next short report out.

The accusations are relatively similar to those in the first report.

https://de.investing.com/news/stock-market-news/applovinaktie-sturzt-nach-bericht-von-leerverkaufer-ab-93CH-2933490