As part of my ETF DIY project, I analyzed $GOOGL (+2.54%) (Alphabet) using my self-developed valuation system:

Moat: 5/5 - dominance in search & video (Google, YouTube), network effects (Android, Chrome, Ads), strong brand & high switching costs for users

Growth: 4/5 - Above-average growth through cloud & AI, YouTube Premium & Gemini models

Risk: 4/5 - Regulatory pressure (DMA, US antitrust proceedings), but strong balance sheet (USD 96 bn cash vs. USD 11 bn debt)

Dividend quality: 1/1 - Dividend since 2024, raised directly in 2025 - long-term outlook open, but positive start

Belief: 1/1 - Personal conviction through everyday presence and leadership role

Overall: 15 out of 17 points

I will therefore continue to save with factor 6.

If you don't know my system and the ETF-DIY project yet - just have a look at my profile.

The complete analysis and my thoughts on it can also be found on YouTube:

https://www.youtube.com/watch?v=TIhp60vmh_U

What do you think? Is $GOOGL (+2.54%) worth an entry now?

I used the price slide to lower my buy-in. The position was actually already full, but my previous buy-in of €152 was a little too high.

Where is your buy in? 🛒 $GOOGL (+2.54%)

The US Federal Reserve leaves key interest rates unchanged + Online company Amazon invests in logistics + Alphabet slumps - Apple tests AI search in its browser + Paypal further expands its market leadership in German e-commerce + Disney benefits from theme parks and streaming

The US Federal Reserve leaves key interest rates unchanged

• but points to increased risks of both higher inflation and rising unemployment.
• According to the FOMC, the economy continues to expand at a solid pace, with the decline in production in the first quarter attributable to record imports.
• It reports that the economy is growing at a solid pace.
• The Fed reports that employment is stable and the labor market remains solid.
• It sees increased risks of higher unemployment and inflation.
• This assessment could have an impact on future monetary policy.
• The latest interest rate decision was taken unanimously.
• It was noted that uncertainty about the economic outlook has increased further.
• Investors should pay attention to possible effects on future monetary policy decisions.
• The US Federal Reserve is holding the key interest rate at 4.25 to 4.50 %, which is in line with forecasts.

The online company Amazon $AMZN (+3.28%)invests in logistics

• so that it can deliver to its customers even more frequently on the day they order.
• This was announced by Rocco Bräuniger, Vice President responsible for Amazon's German-speaking regions, among other things.
• "We are working on further expanding same-day delivery and extending order acceptance times," said Bräuninger at Amazon's innovation presentation "Delivering the Future".
• The intention is for customers to be able to order later in the day and still receive their items on the same day.
• Amazon then plans to introduce same-day delivery at 20 new locations in Europe over the next twelve months, including Augsburg, Metz and Bergamo, for groceries and cosmetics, but also for many other everyday items.
• (Handelsblatt)

Alphabet $GOOGL (+2.54%)slump - Apple $AAPL (+2.26%)tests AI search in its browser

• Alphabet's A-share price fell sharply in response to the news that Apple is testing an artificial intelligence (AI)-based search function in its internet browser.
• The shares of Google's parent company were recently trading 5.8 percent lower at USD 153.71.
• Apple's shares also fell sharply in response to the news, losing 2.1 percent to 194.32 dollars.
• The slide of the two heavyweights also caused the technology-heavy Nasdaq 100 index to slide into negative territory on Wednesday, having previously posted a moderate gain.
• Apple is "actively" looking into transforming the Safari web browser on its devices into an AI-powered search engine, said Eddy Cue, senior vice president of services at the technology company.
• He made this statement during his testimony in the US Department of Justice trial against Alphabet.
• At the center of the dispute is the agreement between Apple and Google, worth an estimated 20 billion dollars per year, which makes Google the default offering for search queries in Apple's integrated browser.

Paypal $PYPL (+3.38%)further expands its market leadership in German e-commerce

• This was announced by the EHI Institute on Wednesday on the occasion of its Payment Congress in Bonn.
• According to the report, the proportion of online purchases paid for via PayPal rose by 0.8 percentage points to 28.5% compared to 2023.
• Paypal has a strong market position in Germany, particularly thanks to its cooperation with the online auction house Ebay $EBAY (+3.1%)a strong market position.
• Unlike in other European markets, the local banks and savings banks did not succeed in launching their own payment system for paying for online purchases at an early stage.
• "Paypal's market share would be significantly higher if market leader Amazon offered this payment method," states payment expert Horst Rüter from EHI.
• (Börsen-Zeitung)

Disney $DIS (+4.53%)profits from theme parks and streaming

• Thanks to its theme park and streaming business, entertainment giant Disney is defying the uncertainty following Donald Trump's tariff crackdown.
• While many US companies are withdrawing their forecasts for this year, Disney exceeded analysts' expectations with its outlook.
• The share price rose by more than five percent at times in pre-market US trading.
• Contrary to the company's own expectations, the number of subscriptions to the Disney+ streaming service grew by 1.4 million to 126 million within three months.
• The business, which has long been loss-making in recent years, generated an operating profit of 336 million dollars.
• In theme parks and cruises, the operating result rose by nine percent year-on-year to just under 2.5 billion dollars.
• Disney remains optimistic for the rest of the financial year, emphasized CEO Bob Iger.
• Disney now expects adjusted earnings per share to increase by 16 percent to 5.75 dollars for the year to the end of September.
• Analysts had expected an average forecast of 5.44 dollars.
• In the last quarter, Disney sales rose by seven percent year-on-year to 23.6 billion dollars.
• The bottom line was a profit of just under 3.28 billion dollars after a loss of 20 million dollars a year earlier.

Thursday: Stock market dates, economic data, quarterly figures

• ex-dividend of individual stocks
• Vonovia EUR 0.90
• Mercedes-Benz Group EUR 5.30
• GRENKE 0.40 EUR
• Wacker Chemie EUR 2.50
• Hannover Rueck EUR 7.20
• Rational 13.50 EUR
• Schoeller-Bleckmann Oilfield EUR 1.75
• Renault EUR 2.20
• FUCHS EUR 1.11
• H & M SEK 3.40

• Quarterly figures / company dates USA / Asia
• 06:45 Toyota quarterly figures
• 08:30 Nintendo annual results
• 13:00 Conocophillips quarterly figures
• 14:00 UPS AGM
• 14:30 Ford AGM
• 17:00 Kraft Heinz AGM
• 22:00 Expedia | News Corp | Pinterest | Lyft | Quarterly figures
• 23:30 Alcoa AGM

• Quarterly figures / Company dates Europe
• 06:45 Zurich Insurance | Basler quarterly figures
• 07:00 Anheuser-Busch | Aurubis | Hella | Knorr-Bremse quarterly figures
• 07:00 Heidelberg Materials Trading Update 1Q
• 07:00 Lanxess | Siemens Energy | Ströer | Hamborner Reit | SMA Solar
• 07:00 Wacker Neuson quarterly figures
• 07:30 Gea | Henkel | Infineon | Rheinmetall | Elringklinger | Fielmann
• 07:30 GFT Technologies | SGL Carbon | SAF-Holland quarterly figures
• 07:50 Suss Microtec quarterly figures
• 08:00 Puma | Deutsche Beteiligungs | A.P. Moeller-Maersk Quarterly Figures | Infineon PK
• 09:00 Hella | Henkel Analyst Conference | Ströer Analyst and Press Conference
• 09:30 Deutz AGM | Infineon Analysts' Conference
• 10:00 Sto SE quarterly figures | Allianz | EnBW | MTU Aero Engines | Qiagen
• 10:00 KSB | Uniper AGM | Lanxess | Qiagen PK
• 10:30 Talanx AGM | Siemens Energy Analyst Conference | Henkel PK
• 11:00 Jost Werke AGM | Hamborner Reit Analyst and Press Conference
• 13:00 Zurich Insurance | Lanxess Analyst Conference
• 14:00 Baywa quarterly figures | Basler | Heidelberg Materials | Gea
• 14:00 Rheinmetall Analyst Conference
• 15:00 Elringklinger Earnings Call | Puma | Qiagen Analyst Conference
• 17:00 DocMorris AGM
• 18:00 Enel | Leonardo Quarterly figures

• Economic data

08:00 DE: Trade balance March trade balance calendar and seasonally adjusted FORECAST: n.a. previous: +17.7 bn Euro Exports FORECAST: +1.0% yoy previous: +1.8% yoy Imports FORECAST: +0.5% yoy previous: +0.7% yoy

08:00 DE: Production in the manufacturing sector March seasonally adjusted PROGNOSE: +0.8% yoy previous: -1.3% yoy

09:30 SE: Sveriges Riksbank, outcome of the Monetary Policy Council meeting FORECAST: 2.25% previously: 2.25%

10:00 NO: Norges Bank, outcome of the Monetary Policy Council meeting FORECAST: 4.50% previously: 4.50%

13:00 UK: BoE, outcome and minutes of the Monetary Policy Council meeting Bank Rate PROGNOSE: 4.25% previously: 4.50%

14:30 US: Initial jobless claims (week) Forecast: 230,000 Previous: 241,000

14:30 US: Productivity ex Agriculture (1st release) 1Q annualized PROGNOSE: -0.7% yoy 4th quarter: +1.5% yoy Unit labor costs PROGNOSE: +5.1% yoy 4th quarter: +2.2% yoy

16:00 US: Wholesale inventories 3/25 (final)

Good price. No fundamental change, so position increased to a total of 50 shares.

$GOOGL (+2.54%)

$GOOGL (+2.54%)