James Bond is not only the world's most famous secret agent, but also an icon of style and exclusivity. If 007 were to invest in the financial markets, he would certainly have his favorites.
His stock picks would be dominated by luxury, technology, innovative defense and strong global brands. Here are four stocks that would fit perfectly into James Bond's portfolio.
$AML (+0.24%) Aston Martin Lagonda (ISIN:GB00BN7CG237) - 007's ride:
Why? No James Bond movie without an iconic Aston Martin. The British luxury brand has been inextricably linked with the secret agent for decades. Although Aston Martin has had difficult economic phases, the future could look brighter with the strategic realignment and new electric models.
Bond factor: exclusivity, tradition and a hint of danger - Aston Martin is the logical choice.
Personally, however, I would definitely steer clear of it.
$MC (-0.03%) LVMH (ISIN: FR0000121014) - Luxury that Bond loves
Why? Whether it's fine watches, exclusive suits or expensive champagne - Bond values luxury. LVMH (Louis Vuitton Moët Hennessy) is the world's leading luxury group and unites brands such as TAG Heuer, Dom Pérignon and Berluti (bespoke shoes). In "The Touch of Death" from 1987, Bond even wears a TAG Heuer watch - albeit for the first and last time. Although Bond prefers a "Bolly" (Champagne Bollinger) when choosing his champagne, he would certainly not be averse to a Dom Pérignon either 😉
Bond factor: Stylish elegance paired with economic power - an investment with class.
I also find the share very interesting and see significant potential here.
$BA. (+1.53%) BAE Systems (ISIN: GB0002634946)
Why? As an MI6 agent, Bond has access to the most advanced weapons systems and intelligence technologies. BAE Systems is one of the largest defense contractors in the world, based in London.
Bond factor: cutting-edge military technology and from 🇬🇧 UK. A must-have for 007.
For a defense company, the P/E ratio of around 25 is still fairly valued and offers upside potential if the defense industry continues to flourish.
$DGE (+0.33%) Diageo (ISIN: GB0002374006) - For the perfect martini
Why? "Shaken, not stirred" - James Bond coined what is probably the most famous cocktail order in the world. Diageo is one of the largest spirits groups in the world and owns brands such as Tanqueray Gin and Smirnoff Vodka - the basis for Bond's Martini.
Bond factor: Indulgence with a touch of decadence - and a defensive investment in the consumer sector.
Personally, I would not invest in Diageo at the moment, as I think there are more interesting stocks.
With this portfolio, James Bond would not only be investing in style, but also in companies with prestige, technology and global appeal.
Which stock do you think is missing? Would 007 bet on crypto or would he stick to classic investments?
