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LVMH Ahead of Its Quarterly Results – Are We Seeing the First Signs of a Recovery in the Luxury Market?

On July 27, $MC (-0.76%) the latest quarterly results. According to the current analyst consensus on Investing.com, the following are expected:


EPS: €14.95

• Revenue: €19.41 billion


For me, however, the quarterly results will go far beyond these two traditional metrics. The key question will be whether $MC (-0.76%) it can substantiate its long-term investment story. For several quarters now, the market has been focusing primarily on demand trends in China. It remains to be seen whether the recent tentative signs of stabilization will continue to be confirmed and lead to a more sustainable growth trend. Since China remains one of the most important growth markets for the luxury industry, corresponding statements from management are likely to influence the stock price more significantly than minor deviations in revenue or EPS.

I am therefore particularly eager to see the development of organic revenue growth, the operating margin, free cash flow, and the individual business segments. The focus here is primarily on Fashion & Leather Goods, which—with brands such as Louis Vuitton and Dior—is by far the group’s most important division and also its biggest profit driver.


In addition, I will closely monitor developments in China, the U.S., and Europe. Following the first quarter, currency effects and continued subdued demand in the luxury segment weighed particularly heavily on reported revenue. It will now be all the more important to see whether these trends have improved in the second quarter and whether management confirms its outlook.


Another key focus for me will be profitability. $MC (-0.76%) For years, the company has been among the industry leaders in terms of margins. Accordingly, the market will be watching closely to see whether the group can defend its strong pricing power and traditionally robust operating margin despite the more challenging market environment.


I will also be keeping an eye on the performance of the Wines & Spirits division. Hennessy, in particular, has recently suffered from weaker demand and trade policy uncertainties.


In addition, any statements regarding the impact of international trade conflicts and tariffs are likely to be closely monitored.


The issue of capital returns also remains an area of interest. $MC (-0.76%) The company traditionally pursues a very shareholder-friendly policy with a steadily growing dividend. However, large-scale share buyback programs are not currently a priority. Instead, management is likely to continue focusing on investments in its own brands, selective acquisitions, and the long-term expansion of the business. In my view, this capital allocation fits perfectly with the business model of a global luxury conglomerate.


Analysts also remain largely positive. According to Investing.com, 17 analysts currently recommend buying the stock, 9 rate it as “Hold,” and there are currently no “Sell” recommendations. The average price target of around €577 is significantly above the current share price. Precisely because many analysts remain optimistic in the long term, the market is likely to react less to a slight beat in revenue or EPS than to management’s statements regarding demand trends in China, margin trends, and the outlook going forward.


My key points to watch for the quarterly results:

• Performance of the Fashion & Leather Goods division

• Demand trends in China, the U.S., and Europe

• Organic revenue growth and operating margin

• Performance of the Wines & Spirits division

• Comments on the future outlook and consumer sentiment

• Free cash flow and capital allocation


Personally, I expect a solid quarter, even though the market environment for luxury goods remains challenging. The key factor for me will be whether $MC (-0.76%) can demonstrate early signs of a sustainable recovery in demand while simultaneously maintaining its exceptional profitability. It is precisely this combination that has $MC (-0.76%) has made it one of Europe’s highest-quality companies in my view for years. $MC (-0.76%) is already part of my portfolio. Especially following the significant price correction of the past few months, I now view the valuation as considerably more attractive than it was just a few years ago. The upcoming quarterly results will therefore be a key factor in assessing whether the fundamental investment story continues to hold true.


~ Not investment advice ~

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9 Comments

I sold at 700 in early 2025 with a green zero and haven't paid any attention to it since. It's crazy how much they've dropped since then.
Not a stock for me anymore. Also because of the French tax.
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@Solitair I completely understand. The performance over the past few months has certainly been disappointing for many investors, and the French withholding tax is indeed a factor to consider when making an investment.

I, too, am currently still in the red with my position. I’ve had a regular investment plan for $MC running since the end of 2023, and over time I’ve also made a few one-time purchases. As a result, my average cost basis has improved accordingly. But I’m still a few percentage points away from a positive return.

However, my fundamental investment thesis hasn’t changed much so far. I continue to believe in the luxury sector and, in particular, in the quality of the brands owned by $MC. Of course, the key factor will be whether demand (especially in China) recovers sustainably in the coming quarters. That’s exactly why I’m scrutinizing the upcoming quarterly results so closely.
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@DividendenPapa It's not just withholding tax; you also have to pay a transaction tax.
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The figures will be released before 6 p.m. today.
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@Sand I guess I made a typo there. Of course, I meant July 27. Thanks for pointing that out!
@DividendenPapa It happens! Best regards
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Hermes is true luxury. I switched to it back then.
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@Tomtom12 $RMS It is, without a doubt, an extraordinary company, and I can certainly understand why many investors have invested in it. The brand’s exclusivity and impressive margins speak for themselves.

However, I would only compare $RMS and $MC directly to a limited extent. In my view, the two pursue different strategies. While $RMS deliberately focuses on extreme exclusivity and a highly concentrated business model, $MC has a much broader portfolio and brings together various luxury segments under one roof with brands such as Louis Vuitton, Dior, Tiffany, and Moët Hennessy.

Personally, I also find $RMS intriguing and could certainly see the company as a complementary investment in the long term.
Good old Bernard ruined the whole thing in classic fashion. He bought up high-end brands, cut corners on quality, and turned them into mass-market products to maximize profits. Something like that can never go well for long. The brands have been suffering massively for a while now. Who even decorates the cityscape with Louis Vuitton these days?
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