Why the hype? From a shareholder's point of view or from a customer's point of view? The latter would be remarkable. There aren't really many people who are doing so well and who are still interested in products. And things still look poor for shareholders
@Soprano from a fan's point of view... I love driving cars and Porsche, even if I don't have the financial means yet, is the company that builds the most beautiful and best-to-drive cars