The company reported figures for 2025 yesterday. My key takeaways:
Prada brand growth in 2025
The core brand Prada recorded a slight decline in retail sales in 2025 of -1 %.
Miu growth in 2025
Miu was once again the Group's growth driver and increased organic sales in 2025 by an impressive 35 %.
Miu Miu growth in 2026
After the extreme growth of previous years, the management is forecasting a normalization in the single-digit single-digit percentage range.
More than solid for the current market environment, but no longer as impressive as in the last 3 years.
Versace turnaround
Versace is deliberately "shrinking back to health", which is reflected in a planned decline in sales for 2026 and a currently negative EBIT currently negative. This is a long-term turnaround!
China recovery
Sales rose by 10 % after several years of negative growth. A good sign, especially in view of the fact that other luxury companies here are still struggling with declining sales!
Influence of the currency effect
Negative exchange rate effects caused sales growth to fall from 9% to 5%!
Guidance and market outlook
The Group has refrained from issuing specific guidance for 2026 and is sticking to its target of achieving growth above the market average of the luxury sector.
Here are the results of the last quarter in relation to the "industry standard" LVMH.
Above: Prada $1913 (-7.7%)
Below: LVMH $MC (-0.61%)
Q1 2024
~€1.25 billion (+17%*)
20.7 billion € (+3%*)
Q2 2024
~€1.30 billion (+17%*)
21.0 billion € (+1%*)
Q3 2024
~€1.35 billion (+18%*)
~€20.5 billion (-3%*)
Q4 2024
~€1.50 billion (+18%*)
~€22.5 billion (0%*)
Q1 2025
~€1.35 billion (+9%*)
20.3 billion € (-2%*)
Q2 2025
~€1.40 billion (+9%*)
19.5 billion € (-6%*)
Q3 2025
~€1.35 billion (+9%*)
18.3 billion € (-3%*)
Q4 2025
~€1.60 billion (+10%*)
22.7 billion € (+1%*)
So we see: Prada is doing well!
What the company lacks is LVMH's PR
You can find out more about this in a more detailed comparison of key figures on my profile :)
Thanks for reading. As always, factual feedback is welcome!
