$APO (-0.7%) Apollo is one of the world's leading investment firms - specializing in private equity, lending and alternative investments.

It sounds like financial professional talk at first, but to put it simply: Apollo collects money from investors and invests it in companies or projects to turn it into more money. make more money.

And that works pretty well: at the end of 2023, the assets under management - i.e. the so-called assets under management (AUM) - amounted to over 523 billion US dollars. This gives Apollo a really strong market position.

What exactly does the company do?

• It actively invests in sectors of the future such as technology, healthcare, industry and consumer goods.
• It ensures that its investments are successful through operational improvements and digital transformation increase in value.
• And it can allocate capital allocate capital efficientlyi.e. deploy it in a targeted manner where it highest returns yields.

Another plus point: Apollo has a broad broad base of institutional investors - i.e. large customers such as pension funds or insurance companies - and regularly raises new capital. This opens up even more growth potential.

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