๐๐๐: How to give your posts the appreciation and visibility they deserve
๐ Keep your ears open! Recently, some people here were sad that their detailed posts didn't get as much coverage or were completely undermined...But now that's over. I won't let the tears roll down my face, I'll feed you with chocolate candy and deliver this post on the side.
What follows is the little marketing guide for getquin, in which I want to explain to you why your posts may be performing poorly and what you can try to do to change this. Maybe you're new here and just want to know how the algorithm works and what makes people tick. After all, we all benefit when exciting posts don't get lost, but receive the attention they deserve.
The points I mention are a combination of transferable knowledge from other platforms (I work in the industry myself) and my own experiences, which I was able to make here and which were confirmed to me. So see it as a kind of roadmap or step-by-step guide...or a cake recipe! ๐ฅฐ But first we need to take a look at the background before we can dive into the practice!
The algorithm
And into the theory ๐ฅต! By definition, an algorithm is a collection of different mathematical variables and rules that help to calculate a specific solution to a problem (1).
On social media and social media-like platforms, algorithms are used to organize content and prioritize it according to relevance, i.e. to rank it. After all, there are now so many posts in the world that you almost feel overwhelmed - someone has to bring order to them and sift through them a little!
๐น๐ข๐ ๐น๐๐๐ก: Although we often talk about THE algorithm, there are several algorithms on many platforms that take care of the ranking (2).
As mentioned above, different variables or criteria are needed to calculate the final position in the feed. Instagram, for example, calls these criteria "signals" and says itself that there are over 1000 different signals, of which it feels like only 1% are known. These signals can be grouped into categories, such as interaction history (how does the user interact?), information about the post (likes, comments, time of posting, etc.) or the post creator (shared followers? relationship with the reader?) and a few other aspects (3).
At getquin, the focus is currently on one factor that significantly influences the algorithm and which, in my opinion, is the most important lever (did I hear lever?):
โจINTERACTIONโจ
Interactions are usually likes, comments, shares, saves, etc. Exactly which terms are included varies from platform to platform (4). On getquin, reactions and comments are very relevant. If other secret factors exist or will exist in the future, I can't tell you - but this point is definitely a fact.
If a post receives a lot of interactions, this means that the post is relevant. The getquin algorithm now weights the reactions and comments (comments > reactions) and creates a score from this, which ultimately calculates the trending feed.
So let's summarize: Interactions are reactions and comments. Many interactions mean relevance and, as a result, more reach and visibility, possibly also through a higher ranking in the trending feed (important: there is no guarantee!).
OK, but what does this mean for posts on getquin? We now know about the technical component, but that's basically the base of the cake ๐ฐ. The foundation, the background. Much more important now is what we do with this cake base and what delicious lime or chocolate cream we put on it, how we decorate it and what ingredients we have used in it. I'll give you a recipe ๐ฉ๐ปโ๐ณ to help you create meaningful posts:
1. added value
Content in general must offer added value. That's it. Write it behind your little ears. Blunt advertising with the reflink, the blog or whatever is absolutely out and won't work. It also makes you look like an unappealing cucumber ๐ฅ
On this occasion and because this happens again and again: getquin is not Instagram! Forget everything you think you know about social media. Here on getquin, you have to revise your strategy and can't simply cross-post, because the audience is much more demanding and won't be satisfied with the "3 strong dividend stocks" graphic that has already been seen a hundred times or other pretty pictures. While Instagram is a primarily visual platform, the focus on getquin is on text. So grab a cup of coffee and start typing something innovative and meaningful.
In principle, it's much nicer to be approachable, express your own personality and creativity in your posts and not simply copy/paste from Instagram ๐คก๐คก๐คก๐คก - I love storytelling! Always ask yourself what YOU can do for people. And if your primary goal is not to create content, then simply use the platform in its raw form: as a platform for exchange at eye level.
To find out whether your post creates added value (directly on the platform!) and whether it is right here on getquin, I would recommend asking yourself the following three questions:
1๏ธโฃ Goal: What do you want to achieve with the post? Inform? Entertain? Inspire?
2๏ธโฃ Target group: Who do you want to address? The Tesla boys? Bitcoin-Oli? Dividend hunters?
3๏ธโฃ Relevance: What problem of the readers can you possibly solve with your post? Is the topic even interesting for people? (5)
If you can clearly define all three points, that's ideal. This will also help you to get your message and core message across later on.
2. trends
Are there certain topics that are trending right now? Has Elon Musk posted another tweet? Has a new law been passed?
In line with point 3 of the above questions, trends usually reveal which topics are relevant to many people. That's why people like to discuss them. Such topics are usually particularly polarizing (I'm not saying the T-word!) and provoke heated discussions. It's clear that you shouldn't overdo it. I also don't want to read the same thing for the tenth post in a row, which is logical.
3. something for the eye...
Although text is clearly the focus on getquin, it makes sense to include GIFs and images in your posts. In addition to the relevance of the content, for example the ability to better illustrate connections (or to use them as eye-catchers and thumbstoppers), studies show that Facebook posts with images receive over 3.2 times more interactions than posts without images (6). This is also transferable to other platforms. So pop them into your posts (only if appropriate, of course) and sprinkle in a few emojis from time to time (don't do the @Simpson Move!) so that your emotions come across better and the text is loosened up.
โ๏ธ Use the font formatting in getquin! It's cool.
4. hashtags & tags
You can add hashtags to posts. You should choose a combination of generic and specific words. Tags also exist, because if you mark a security in your posts with the help of "$" and include the link, your post will appear in the search and on the security pages, for example, and users can also view the security directly.
5. dwell time
It makes sense if you try to keep the dwell time - i.e. the time a person spends on your post - quite high. Longer texts? Oh yes. For this reason, you should also avoid external links in the middle of the text or use them sparingly. This is certainly relevant for sources and also to link to other content of yours. But people usually click on the link (if it sounds interesting), read through the stuff, forget to interact with your content.... Hmm. Stupid.
Apart from that: Sorry, but nobody here wants to be referred directly in the second sentence to your value-dividend-growth-tech blog, on which you wrote a stock analysis about Apple ๐คก See point added value.
6. gamification
Gamification describes a kind of transfer of playful actions to other contexts. The aim? To motivate! To inspire! Woohoo!
That also works quite well online. Basically, we're all just little kids who are silly and want to play from time to time ๐ฅบ...
Jaha, and even longer posts can be funny and amusing, or an invitation to join in!
7. time of publication
The time at which you publish a post also plays a role in its visibility. Choose a time when many users are online. This is usually the case in the evening after work or at the weekend. With getquin, you have to guess and assume, as there are no insights yet.
8. call to action
The best way to encourage interaction is to enter into dialog. Ask a question, call for discussion, ask about experiences, get involved! But psssssst, what is not appreciated here: the very, very blunt attempt to generate interactions...yes, the Quinies will notice if you are not interested in their opinions and experiences, but only in your own success on the platform. Believe me.
9. social proof
Social proof describes a psychological phenomenon in which people copy the behavior of other people in order to distinguish between right and wrong actions (7).
Put simply, this means that if a post receives a lot of reactions/interactions, this influences the perception of users and the post receives even more reactions. You can take advantage of this by treating it like a (legal, hehe) pyramid scheme. Try to generate valuable interactions early on, reply to comments under your posts to get even more interactions.
Conclusion
I am aware that you can make a science out of it and overdo it. It's not about trying by hook or by crook to get the most out of the algorithm and every post imaginable....(all for the likes ๐คค๐ฅต Digital thumbs give my life meaning ๐คค๐ฅต).
Rather, this post is meant to inspire and educate, so that we get a kind of win-win situation for creators and readers through improved, more visible content.
๐ก Uhhh which type of bread do you actually like best? ๐๐๐
#marketing1x1 #learn
#marketing
#getquin
#basics
#posts
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SOURCES:
(1) https://dictionary.cambridge.org/de/worterbuch/englisch/algorithm
(2) https://digitalmarketinginstitute.com/blog/how-do-social-media-algorithms-work
(3) https://allfacebook.de/instagram/algorithmus
(4) https://omr.com/de/daily/social-media-engagement/
(5) https://blog.hubspot.de/marketing/social-media-strategie
(6) https://www.stratgrow.com/content-marketing-statistics-2021/
(7) https://onlinemarketing.de/lexikon/definition-social-proof
