3Semana·

An "old" shoe should bring about a turnaround

The Puma $PUM (-7,33%) share has lost well over three quarters of its value since its peak a good three years ago. Following a weak forecast for the current year, the share price fell by a further 22 percent to 22.16 euros at the start of trading on Wednesday.

The reasons:

1. sales are growing, but slowly

2. the brand needs to be positioned at a higher level

3. complex structures and outdated IT

4. the share price is falling and falling

Among other things, a shoe that is supposed to make Puma "cool" and attractive again is now supposed to help: "Speedcat"

The now 25-year-old shoe with a flat sole is said to be all the rage in Asian pioneer markets such as South Korea. The successes that Adidas $ADS (-10,12%) is currently achieving with the retro bestseller "Samba" , Puma wants to inherit with "Speedcat".

Source (excerpt): Handelsblatt & Welt

10 Comentários

Noope@Noope

3Semana

Unfortunately, I still have a few shares of that :/

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M. M.@MontyMaulwurf

3Semana

@Noope Unfortunately, me too... I'm 60% down with the position, at the beginning of the year I toyed with the idea of selling Puma when the price was a little over €40 and decided against it... Now it's time to hold on, I think it almost can't go any lower and expect a trend reversal. I'm going to go to bed now and stop looking at the share. 🥲

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Noope@Noope

3Semana

@MontyMaulwurf okay i'll sit it out with you, mine are at -28.9% then bought at 32.03

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Alpalaka@Alpalaka

3Semana

I don't know a single nice Puma shoe :/

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wasi@wasi

3Semana

@Alpalaka True - the Camp David shirt under the shoes. And the Drift Cat is so awful! Best of all with a collab from Ferrari or something...

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Haberlapp@Haberlapp

3Semana

I had the Speddcat in a few versions at the beginning of the 2000s, and on vacation in the USA I also bought models that weren't available here. Yes, it was comfortable and quite attractive, but whether the shoe alone helped Puma out of its misery, I don't know......

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