For me Coinbase commissions are quite high, I like the look & feel for the rest, but also they offer staking on few coins really. Binance has a muuuuuch broader spectrum of them and also of possibilities, but for me the approval process took ages. Really it depends a lot on what you want to do. If you profile is rather holder or very speculative.
I also like Robinhood and YouHodler, if you want referral links I can send them.