16H·

📈 Why I bought Salesforce (CRM)

After I had made a name for myself with my first two investment books - "One step ahead of the stock market" and "Rule number 1" - I have now ventured into my first investment, inspired by what I took away from them.


I have decided to invest in $CRM (-0,66%) - here are my thoughts on it:


🔹 Strong fundamentals:


Since 2017, sales have grown by ~20% p.a. on average, free cash flow even by ~28% p.a., and EPS increased by ~38% p.a. on average.

The previously very high valuation has now been significantly reduced - the risk/reward ratio is now much more attractive for me.


🔹 Future topic AI:

Salesforce is investing massively in artificial intelligence (including Einstein GPT & Data Cloud). These investments are slowly starting to pay off 🤖


🔹 Outlook:

The company is targeting organic sales growth of around 10% per year until 2030 - a solid basis for long-term growth.


🔹 Technical setup:

On a weekly basis, the MACD has provided a buy signal, and the 100-day line has also been crossed from below - good technical timing for me.


Conclusion: Stable, fast-growing company with solid figures, reasonable valuation and tailwind from AI. I'm excited to see how this develops! 🚀


What is your opinion?

23.10
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Comprado x14 em € 222,35
€ 3.112,90
22
2 Comentários

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Can understand all your arguments and would be one of my favorites if I were a long-term investor.
6
I also think that Salesforce can succeed in integrating Ki into its structures for the benefit of its customers - and not as a gimmick! - into its structures.
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