When the crash comes, consumer goods will become a luxury and the expensive ones will win - because people will no longer buy lvmh but expensive toothpaste or lipstick. Something supposedly expensive in an economically weak phase.
@jkb92 no. Even the cheap toothpaste comes from $CL. Colgate's global market penetration is insane, 63% of all households on the planet use Colgate products every day. That's why it's an absolute basic investment, not sexy, not crypto, and not growing at 1000% per year. But it is, and has been, absolutely profitable in the long term.
