2Semana·

Frosta boss: "It would be better for people to cook fresh"

Hello my dears,

Here is a great interview for you with Frosta boss Felix Ahlers. I personally see a good corporate philosophy here, which I find more convincing than that of the big players like

$ULVR (-0,67%) Unilever, $NESN (-0,54%) Nestlé etc.

"Frosta is there for everyone"

Felix Ahlers, the head of frozen food supplier Frosta, is annoyed by the lack of information in ready-made products and would like to see stricter laws.

18.08.25, 05:00

There is no canteen in the Hamburg office of frozen food supplier Frosta. Instead, all they need is a kitchen and a large freezer - stocked with ready meals from the company, which is based in Bremerhaven. Chef Felix Ahlers is also able to carry out regular quality checks during his lunch break.

In an interview with Funke Mediengruppe (in which KURIER holds a stake), he gives an insight into the company's strategy and explains why people should focus on cooking and eating again.

Dear readers, you can find the interview under the link.

https://kurier.at/wirtschaft/frosta-tiefkuehl-produkte-felix-ahlers-kochen/403074375

kurier.atÄrger beim Frosta-Chef: "Besser wäre es, frisch zu kochen"

13 Comentários

Frank@schlimmschlimm

2Semana

I was already interested in the share. You just need a good entry point.

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José@Balance_seeker

2Semana

@schlimmschlimm Qual a tua opinião sobre o que é um bom entry point? Eu também estou a considerar entrar.

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ynnxs@ynnxs

1Semana

@schlimmschlimm I have placed a notification for 85 to get started and 75 to buy more :)

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FullSelfDrivingLastenalpakaverleih@DoppelSchlechtMinus

2Semana

The company would be exciting, I had considered getting in 1-2 years ago, but then found the share too unattractive due to the shareholder structure and low liquidity. And now it is quite a bit more expensive...

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Solitair@Solitair

2Semana

I bought them at just under € 70 and was then in the red for a long time. I always thought about buying more, but then didn't because the spread at Zero was too high, almost €2. Now, of course, I'm annoyed that I didn't buy more.
I also buy and eat the stuff myself, but only when it's on offer and then in larger quantities🙂

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Sven@Nevs1848

2Semana

@Solitair we do the same🤭 then directly 10 packages🤣

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ynnxs@ynnxs

1Semana

I have real FOMO with the company. I think it's too expensive at the moment, but you never know when the share will really take off. There have often been strong corrections in the past, but perhaps the share price can finally break out on a sustained upward trend.
I think they play quite well on the trend towards an increasingly fast-paced world in which people simply have less time to cook. At the same time, people want to eat healthily and this is exactly where Frosta comes in with its Purity Command. I myself only bought the frozen meals when they were on offer for €2.20 at the beginning because it's a really stable price. Since then I've been buying them regularly, even when they're not advertised, because I've realized that the health aspect is worth the extra price and even €4.50 is okay for the meals given the quantity. They offer the best ratio of price and simplicity. Delivery services, restaurants and canteens are more expensive, cooking for yourself is time-consuming and takes time.
The purity law also applies to fish products etc. and there are many consumers who value 100% fillet and are happy to pay more to avoid eating pureed fish waste.
I would therefore like to join the companies in the future, but am currently still waiting for a lower price :)

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All-in-or-nothing@All-in-or-nothing

2Semana

Paywall☹️

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Tenbagger2024@Tenbagger2024

2Semana

@Hotte1909
My dear are you still there?

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Patrick Schäfer@Hotte1909

2Semana

@Tenbagger2024 yes but only with about 1k 53% in the plus

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Tenbagger2024@Tenbagger2024

2Semana

@Hotte1909
Are you sticking with it?
53% plus is the 10-year performance of Unilever

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Patrick Schäfer@Hotte1909

2Semana

@Tenbagger2024 First of all, yes. The dividend is also quite ok. But I wouldn't buy more at this level

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Jarod@TradingHase

2Semana

Interesting story. Fresh cooking is certainly always best, but not everyone can do it and then this is a good alternative because it really tastes good. However, I only buy when it's on offer.
Is the share still on offer or has the train left the station?

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