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Shrinkflation

Are you sometimes ashamed of your companies? At least that's how I feel about Mondelez $MDLZ (+1,29%) How can you be so stupid and tarnish your image so badly because of 10g of chocolate ? Actions like this weight reduction cause more damage than they bring, you have thousands of products where you can make such a "shrinkflation" and where hardly anyone cares, you don't have to use the best known product for it, especially since it probably only contributes a fraction of the total sales in the huge portfolio.

How do you see it?

"Shrinkflation": Milka wins the "Goldener Windbeutel" prize | tagesschau.de https://share.google/9G5DO0FOhRFIHbvXE

www.tagesschau.de"Shrinkflation": Milka gewinnt Schmähpreis "Goldener Windbeutel"

9 Comentários

Ella M.@DividendenWaschbaer

I don't know whether this is the best-known product outside Germany. But if it is, then that's where you get the most savings.

Many people probably don't notice whether it's 100g or 90g.
But they do notice a price increase.

I'm not a fan of that either, absolutely not, but I can understand it from a business perspective.

But regardless of that: why should I be ashamed of it? It's just a business practice that serves to increase profits. Ultimately, you profit from it. But if you don't approve of it, then you would just have to part with it. But I doubt whether it's better elsewhere.

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six@six

Funny, 1 day before the Tagesschau reported this, I discovered it at home in the cupboard with the chocolate. But the nut still has 100g.
Well, I'm looking on the bright side. Before I ate the calories from 100g, now only from 90g 😉

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livkasmile@livkasmile

@six yes this is the way🙂 it is better and cheaper approach to reduce weight than wegovy or ozempic😀

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Tenbagger2024@Tenbagger2024

One reason for me not to invest in Mondelez. I think climate change will cause cocoa and commodity prices to rise further. And punitive tariffs will exacerbate this. The consumer no longer accepts rising prices. Which is at the expense of margins

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Mi11@Migu11

It's good for my belly, I haven't bought a bar since then out of personal "protest" :D

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Timo@Aktienorang-Utan

Other products have also been shrinkflated for a long time if you walk through the supermarket with your eyes half-open.
I don't find the fact that Milka is now taking 10g off a bar quite so drastic, yes, it's almost a 50% increase with the price hike at the beginning of the year, and? In the end, everything costs a lot of money. Back then it was butter, now it's chocolate.😛

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nassimcanim@nassimcanim

8-12 million annual savings

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Shikamaru@Shikamarru

This concept is practiced by many companies. The best example is Mcdonalds. The reduction in the size of the cheeseburgers and hamburgers is enormous while the prices are rising. As long as the customers continue to consume it, it won't hurt the company, on the contrary. The funny thing is that they are only making these cuts in Europe. In the USA the burger sizes remain the same😂 It could be that we are perhaps more tolerant or more silent 🤷🏼‍♂️

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Dividendenoldie@Dividendenoldie

Nope... :) I only buy one a week instead of 2 bars, and then only when they're on sale, and I leave the car at home because the gas station hasn't adjusted the price downwards yet and wants to rip me off too. Instead, I've bought more shares in Mondelez, Shell, Chevron... :D

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