1Wk·

ETF-DIY Share #9: Mercado Libre | Valuation & analysis in a 17-point check

As part of my ETF DIY project, I analyzed $MELI (-3.61%) analyzed them using my self-developed valuation system:


Moat: 5/5

  • Market position: +
  • Uniqueness / Differentiability: +
  • Switching costs: +
  • Technological advantage: +
  • Brand loyalty: +


Growth: 5/5

  • Turnover & profit: +
  • Scalability: +
  • Industry trends: +
  • Ability to innovate: +
  • Geographic expansion / penetration: +


Risk: 2/5

  • Regulatory & geopolitical: -
  • Market risks: -
  • Competitive situation: -
  • Balance sheet quality: +
  • Sales diversification: +


Dividend: 0/1

  • No dividend


Belief: 0/1

  • Stable company, but sees Amazon as a potential threat.


Total: 12/17

  • Mercado Libre is being saved with factor 3.


If you are not yet familiar with my system and the ETF DIY project, just take a look at my profile.


The complete analysis and my thoughts on it can also be found on YouTube:

https://www.youtube.com/watch?v=BymSPMWU-aM&t=6s

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6 Comments

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Don't see Amazon as a threat, they haven't been able to assert themselves there yet.
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@WarrenamBuffet You're right!
That's what I said in the video.
But I can potentially imagine that this could change
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@WarrenamBuffet agree - latinos prefer to buy from Meli, not from ´Gringos’…
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@Biski True! But from what i have heared from friends living over there: The prefered companie varies by the age of the customer a lot. There could possibly be a shift in the future.

But nevertheless i am definately bullish regarding Meli.
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$CPNG
would also be interesting
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@Tenbagger2024 That's right! I've added it to the list!
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