The "Premium" strategy was actually scrapped a while ago
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@Musikerie Exactly... That's what I was just about to write
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@Musikerie That’s an interesting point. However, I wouldn’t say the premium strategy has been completely abandoned. In my view, $MBG has adjusted it rather than abandoned it in recent quarters.
As I see it, the focus remains more on high-margin vehicles and greater profitability rather than on maximizing unit sales. At the same time, however, management has also recognized that in a weaker market environment (especially in China), it needs to act more pragmatically than originally planned.
As I see it, the focus remains more on high-margin vehicles and greater profitability rather than on maximizing unit sales. At the same time, however, management has also recognized that in a weaker market environment (especially in China), it needs to act more pragmatically than originally planned.
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@DividendenPapa Källenius is a sly one—he couldn’t publicly admit that his strategy was wrong. Mercedes is and remains a high-end brand by definition, but whatever he actually had in mind is now a thing of the past. Right now, Mercedes is focusing mainly on its workforce again anyway. The late shift already had to work two extra hours this week, and anyone who didn’t take the severance package is now under pressure. Let’s see how much longer Källenius can hold on.
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•@Musikerie I agree with you there. The group’s original direction has certainly failed. The shifts in direction—from a consistent premium strategy to the very strong focus on full electrification that we’ve seen in the meantime—haven’t necessarily helped the brand, in my view. I’m curious to see whether $MBG will pursue a clearer and more consistent long-term strategy in the future.
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@DividendenPapa Are you AI-powered? I don't mean to offend, but you really sound like it.
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@Musikerie Sometimes. Sometimes yes, sometimes no—it depends on how much time I have at the moment. But I mainly use it just for drafting.
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