SPRINGFIELD/NEW YORK - "Star investor" has further increased his position in American Express (AXP).
On March 20, Simpson acquired another share in the financial services provider, bringing his total holding to 15 shares.
Homer Simpson's investment in American Express is seen by financial experts as a clear signal that he wants to follow in the footsteps of legendary investor Warren Buffett.
The strategy: value investing for the little man
Although Simpson's investment philosophy differs from Buffett's in terms of scale, it is similarly conservative at its core.
"You only invest in things that you don't fully understand, but that you hope will make you happy in the end, even if they give you a stomach ache. American Express is one such company. It has a logo with a centurion on it - how can you lose?"
Conclusion
Homer Simpson has caused a stir with his decision to increase his position at American Express.
Whether he really has what it takes to follow in the footsteps of Warren Buffett and become the new "star investor" in the equities business remains to be seen. But one thing is certain: his passion and optimism are infectious, and we can't wait to see what the future holds for the popular Homer
