Today I had a look at the website of $NLM (+0,21%) website today and I noticed two things that I didn't know before.
Firstly, I didn't know that Frosta also has an online store with express delivery. Also, the high protein dish linked below caught my eye. I haven't seen it in the supermarket yet. Perhaps Frosta is currently testing a new product line.
The design department of the website really deserves praise. I think it's brilliant how the product pages are structured. In addition to key figures such as CO2 footprint, nutrients and preparation time, there are also customer reviews. The ingredients are illustrated with high-quality images and show that only natural ingredients are used. You can also see where the ingredients come from on an interactive map. Further down, in the FAQ section, you can find tips on seasoning and recipes are also suggested. Overall, the website is very appealing and reflects the company's quality standards very well.
However, as a consumer, I did find one negative aspect. Personally, I expect a "high protein" dish to contain a little more protein than 6.9g per 100g. The term therefore seems more like marketing. As an investor, on the other hand, I think the approach to the new target group is very good. Especially among physically active people, frozen meals are often seen as unhealthy. If special product lines are introduced now, this mindset could change.
https://www.frosta.de/produkte/schnelle-gerichte/haehnchen-blumenkohlreis/
