$TSLA (+2,79%) Shanghai-made EV sales reached 83,192 units in August, showing:
- +22.6% MoM
- -4% YoY
Strong exports (mainly to Europe) supported volumes, but domestic demand remains under pressure.
Competition
- BYD also reported its 4th consecutive monthly decline in China (80% of its global sales).
- Despite overall EV sales growth in China, Tesla is losing market share, as consumers shift to more affordable Chinese EVs.
Stock reaction
Tesla’s share price ($TSLA) dropped -3.5%, reflecting uncertainty in its most critical market by volume.
Takeaway for investors
- Tesla remains a global EV leader.
- In China, however, it faces pressure on pricing, volume, and market share.
- The company relies on model refreshes and exports to maintain momentum.