$RYN (-1,22%) The merger between Rayonier and PotlatchDeltic (announced in October 2025, completed at the end of January 2026) aims to create a leading "Land Resources REIT". A central pillar of this strategy is the maximization of the HBU business (Higher and Better Use) business - i.e. the sale or development of land that is more valuable for purposes other than pure timber management.
Here are the specific goals announced with regard to the HBU and real estate business:
1. scaling the HBU platform
The combined company now manages approximately 4.2 million acres (approximately 1.7 million hectares) of timberland. The sheer size increases the likelihood of identifying areas that, due to their location (e.g. proximity to expanding cities), generate a significantly higher value as real estate or commercial land than through pure logging.
- Target: Use a "best-in-class" platform to achieve above-average sales prices (HBU premiums) for rural land.
2. bundling of development projects
The merger brings together several high-profile real estate development projects in strategically important US states. The aim is to increase the cash flow from these value-adding projects:
- Wildlight (Florida): A flagship project of Rayonier.
Heartwood (Georgia): Another of Rayonier's major development projects.
Chenal Valley (Arkansas): An established, high-end residential and commercial project by PotlatchDeltic.
Target: By combining the expertise of both teams, these projects should be driven forward more efficiently and the long-term value enhancement potential fully exploited.
3 Geographical diversification and synergies
As a result of the merger, HBU's activities are now spread across 11 US states, with the focus on the fast-growing US South (over 75 % of the portfolio).
- Objective: Risk diversification through various regional real estate markets. In addition, of the total USD 40 million in expected annual synergies are also to be realized by merging the real estate management teams.
4. expansion of "Natural Climate Solutions"
Closely related to the HBU strategy is the goal of using land for new income streams that go beyond timber and real estate:
- Solar installations: Leasing land for photovoltaics.
Carbon Capture & Storage (CCS): Use of subsoil rights for carbon storage.
Objective: To increase the value per acre through ecological services, which is often an alternative form of "higher and better use".
Strategic goal of the merger:
Greater choice of land for HBU sales through 4.2 million total acres.
Combine development expertise (Rayonier) with rural land sales experience (Potlatch).
Stronger presence in the "Sunbelt" states (Florida, Georgia), where demand for building land is high.