Dear Community, usually classic consumer staples such as P&G $PG (-4,13%) or Unilever $ULVR (-3,5%) usually come through times of falling share prices relatively unscathed and sometimes even gain popularity as a crisis-proof foundation with strong dividends.
About two weeks ago, I opened a small leveraged position on Beiersdorf $BEI (-0,89%) as I consider the share to be very undervalued and most analysts share this opinion. The position is really small as I have never traded leveraged products before and see it more as a nice exercise than a path to riches. I'm currently up around 3% (which isn't five euros due to the small size) and the knockout is €88, so there's really a lot of room.
I have to say, however, that I had clearly underestimated Trump's disastrous tariffs.
Of course, no one here has a crystal ball, but perhaps the older guys can share their experiences? Do collapsing share prices also take non-cyclical consumer goods down with them in the long term or are they completely invulnerable and even rise unconcernedly? Or do they now rise for a few days at the moment of the shock because of the short-term influx and then stagnate as general consumption also becomes more restrained and more cheap brands are bought for the household? That unemployment in the US and Europe will rise and consumption will become even more expensive due to higher prices is to be expected, or do you see it differently? I wonder whether I should simply take my current profit or whether I can continue to assume that the fair value of Beiersdorf is around EUR 145 (which was my firm conviction a week ago).
