I like their products, but as a share I don't know whether I would put $DGE in my portfolio.
Maybe I'd rather keep a stock of Lagavulin and Caol Ila in the cupboard or cellar (the single malts as single cask bottlings or limited editions also increase in value over time đ)
In my opinion, the consumption of alcohol is tending to decline - although I personally see brewing and the production of whisky as a cultural asset.